Vanessa Young
Philadelphia,PA
Summary
Expert Digital Marketing Coordinator with proven record of exceeding marketing objectives by developing high-performing, multifaceted digital marketing plans. Passionate about connecting with target audiences and driving consistent growth. Insight-driven and adaptable to changing market conditions.
Overview
2
2
years of professional experience
4
4
years of post-secondary education
5
5
Certifications
Work History
Digital Marketing Coordinator
GrowthForce
10.2021 - Current
- Creates content for social media calendar and schedules using HubSpot CRM. Posts engaging content on and monitors 4+ social accounts to generate leads.
- Research material for blogs based on competitors, industry trends, and keywords.
- Spearheads SEO strategy and identifies errors through a monthly report to the Marketing Manager. Fixes SEO issues, identifies and uses keywords in blog titles and other on-page SEO to increase organic traffic. Increased Authority Rating from 40 to 48.
- Coordinates speaking opportunities including webinars, sponsored events, and conferences.
- Manages Path to Profit podcast logistics and collaborates with the agency to ensure smooth production process. Facilitates guest outreach for Stephen King’s podcast.
- Identify publicity opportunities for both the CEO and the business. Writes press releases for campaigns and pitches to journalists to ensure maximum coverage.
- Worked effectively under constant pressure of simultaneous project milestones and deliverable deadlines.
Marketing Assistant
GrowthForce
10.2020 - 10.2021
- Created content for social media calendar and schedules it using HubSpot. Posts on and monitored 4+ social accounts to generate leads. In the first 6 months. Helped follower count increase by 10%, click count on social posts by 52%, shares by 150%, and impressions 80% in one year.
- Researched material for blogs, Pillar content & assisted with SEO efforts.
- Found key improvement opportunities for on-page optimization.
- Assisted and coordinated event and speaking opportunities for CEO.
- Spearheaded the growth of the podcast Path to Profit and created
preparation documents for the CEO to ensure efficiency. - Coordinated scheduling for interviews. Worked with the agency to book CEO as a guest on trending business and nonprofit podcasts to establish as a thought leader and gain exposure.
Marketing Intern
The Siegfried Group
05.2020 - 08.2020
- Created and scheduled 7 months worth of content for the social media calendar using SproutSocial.
- Wrote articles for the award winning Siegfried Blog.
- Created and presented insights to assist executives on recruiting.
- Spearheaded alternative solutions and insights on website functionality and design.
Education
Bachelor of Arts - Media Communication
University of Delaware
Newark, DE 01.2018 - 05.2020
Bachelor of Arts -
Pace University
New York, NY 09.2016 - 12.2017
Skills
Social Media Strategy
Project Management
Hubspot CRM
SemRush
Google Search Console
Google Analytics
Adobe Creative Suite
Sprout Social
WordPress
Data analytics
Certification
Social Media Certified (HubSpot)
Timeline
Digital Marketing Coordinator
GrowthForce
10.2021 - Current
Marketing Assistant
GrowthForce
10.2020 - 10.2021
Marketing Intern
The Siegfried Group
05.2020 - 08.2020
Bachelor of Arts - Media Communication
University of Delaware
01.2018 - 05.2020
Bachelor of Arts -
Pace University
09.2016 - 12.2017