Jason Martinez

Manage 12 branches within DFW district, achieving business goals, maintaining high service standards, and ensuring operational efficiency.

• Supported post-acquisition integration efforts between H&E Equipment Services and Herc Rentals, coordinating operational processes, systems alignment, and cross-functional communication to ensure a seamless transition.
• Ensure all district branches meet or exceed business plans and KPIs; manage profit and loss responsibilities by driving revenue and controlling costs.
• Led operational strategies to enhance equipment utilization and reduce downtime.
• Influence branch managers toward operational excellence, exceeding internal audit standards, and improving cost effectiveness.
• Engaged team members to enhance morale, satisfaction, and career development.
• Prioritized customer service and employee engagement to drive success.
• Maintain the highest levels of safety compliance and culture across all branches.

Operations Manager Store 4062 October 2017 – April 2018

Branch Manager Store 4018 April 2018–June 2025 (HERC Rentals Acquisition)

• Promoted twice within 3 years for outstanding leadership and performance.
• Spearheaded the development and mentorship of a top-performing sales team, consistently exceeding revenue targets and expanding the customer base.
• Implemented structured coaching programs and performance reviews to elevate sales effectiveness and accountability. Strategically managed sales territories to maximize coverage and penetration in a highly competitive DFW market.
• Trained and developed employees across multiple departments, creating a strong leadership pipeline and improving employee retention.
• Collaborated with regional leadership to identify growth opportunities, expand market presence, and improve overall branch performance.
• Monitored branch KPIs, productivity metrics, and financial performance to drive data-based decision-making and continuous improvement.
• Directly manages a team of 40 employees across sales, service, transportation, and administrative functions.
• Achieved significant YOY market share growth and improved hauling recovery from 64% to 74% (Store 4062) and 65% to 80.9% (Store 4018)
• Reduced Maintenance & Repair costs from 10.3% to 8.4% while maintaining zero OSHA recordable incidents in 2020.
• Oversaw full branch operations, including P&L, sales, rentals, service, transportation, and personnel management.
• Recognized with the Outstanding Achievement Award in 2020 for operational excellence.

• Identified and pursued new business opportunities to expand market share.
• Visited customer locations to evaluate requirements. Demonstrated equipment and proposed strategic solutions.
• Cultivated relationships with key clients, enhancing customer loyalty and retention.
• Delivered presentations on product features, benefits, and solutions tailored to client needs.
• Conducted market research to inform sales strategies and adjust offerings accordingly.

• Led operations for major toll road projects, including SH130, SH161, SH45, and DART Rail Orange Line.
• Hired and managed employees to maximize productivity while training staff on best practices and protocols.
• Directed 27 company drivers and over 200 subcontractor trucks.
• Oversaw fleet maintenance, project scheduling, and compliance with NTTA and TXDOT standards.
• Built strong relationships with clients, subcontractors, and suppliers.
• Managed payroll, equipment rentals, and field purchases.
• Developed strategic initiatives to enhance operational efficiency across all trucking operations.
• Implemented safety and compliance programs within the organization.
• Led cross-functional teams to implement safety and compliance programs within the organization.
• Fostered relationships with key clients to ensure service excellence and retention.