Creative professional in visual communication, known for productivity and self sufficiency in task completion. Experienced in both graphic and audio production.
Overview
24
24
years of professional experience
Work History
Graphic Production Artist / Brand Storyteller
Express Design Group
Freeburg, IL
08.2001 - Current
BRAND STORYTELLER • GRAPHIC ARTIST • ECOMMERCE STRATEGIST
Creative production artist with 20+ years of experience turning concepts into compelling visual and narrative experiences. Specializes in crafting authentic brand voices for eCommerce platforms and leading the full pipeline from design to final product. Proven success in SEO-optimized product storytelling, digital illustration, and managing high-volume creative workflows. Adept at blending art, analytics, and empathy to elevate customer engagement.
CORE SKILLS
eCommerce Brand Storytelling
Graphic Design & Illustration (Print & Digital)
SEO Copywriting & Content Strategy
Corel Graphics Suite (Illustrator, Photoshop, InDesign)
Production Art & Prepress Standards
Narrative Voice Development
Project & Workflow Management
PROFESSIONAL EXPERIENCE
Express Design Group (GreekGear.com) — Freeburg, IL
Creative Production & Brand Voice Specialist
August 2001 – Present
Lead graphics designer for production with GreekGear.com. Responsible for design of apparel, stickers, and promotional products, ensuring consistency across branding, design, and customer experience.
Developed a comprehensive system for SEO-optimized product descriptions using AI tools like ChatGPT, aligning narrative tone with target demographics.
Authored thousands of original product narratives that reflect the identity and traditions of Greek organizations, boosting engagement and conversions.
Designed scalable, high-volume production templates while adhering to strict print specifications.
Mentored junior staff on design execution, production prep, and storytelling strategies.
Collaborated directly with ownership and marketing teams to implement seasonal campaigns and catalog updates.
Education Docent
Great Rivers Greenway
St. Louis, MO
06.2014 - 06.2015
Built detailed knowledge on locations and points of interest to thoroughly answer guest questions.
Coordinated efforts to elevate community engagement with local Greenways.
Partnered with urban agencies to create collaborative events.
Programmer
WSIE Radio - Southern Illinois University
Edwardsville, IL
09.2010 - 05.2014
Curated and managed programming content for 88.7 WSIE radio station.
Streamlined access to more than 100,000 jazz songs by digitizing the library.
Customized and embedded metadata keywords to improve navigation of the music library.
Managed collaborative efforts with WSIE to host successful fundraising jazz events.