Jason Zisa

• Increased brand awareness and sales revenue by developing and implementing a new innovative marketing and communication strategy for the BMW Certified Marketing division.
• Optimized website content and user experience for search engine visibility, driving a 15 % increase in overall website traffic and 17% increase in site actions.
• Enhanced paid search strategy resulting in a year over year increase in clicks (47%) and site actions (36%), while realizing a decrease of (-21%) in cost per action with a 1% decrease in budget.
• Created a brand specific organic social media strategy which included developing engaging content for various social media platforms.
• Introduced a new paid search strategy resulting in a boost in overall engagement rates and became the second largest driver of all website visits (18%), site actions (10%), and leads (4.6%).
• Manage an overall marketing budget of $40 million dollars to develop and execute marketing strategy.
• Lead the marketing strategy within a cross functional team structure including marketing, financial services, sales and operations, resulting in a 4% increase in market share and revenue.
• Established a consistent brand identity across omni-channel marketing initiatives, including digital marketing, social media marketing and performance marketing platforms.
• Implement data-driven decision making by using analytics tools to track campaign performance, establish cost efficiencies and identify new opportunities for business growth and expansion.
• Manage creative, media, social and website vendor relationships effectively to ensure timely delivery and implementation of marketing initiatives within allocated budget parameters.
• Lead and manage approximately 30 large scale projects annually from concept through completion.

· Lead a cross functional team consisting of eighteen dynamic individuals responsible for the development and implementation of the short and long-term Marketing, Sales, and Business Development Strategy for BMW of North America and MINI USA.

· Collaborated with the Executive Team, Regional Leadership and Market Teams to develop programs and strategies to support organizational priorities including Sales Targets, Customer Retention, Sales, and Customer Acquisition.

· Worked cross functionally as a member of the business development leadership team in developing new programs and initiatives in support of business objectives.

· Implemented a campaign and marketing channel strategy resulting in 30% revenue growth and approximately a 20% reduction in costs.

· Established Marketing initiatives viewed as “Best Practices” and implemented globally.

▪ Shared responsibility for achieving over a two-billion-dollar sales target

· Achieved departmental goals by developing and executing strategic plans and performance metrics.

· Managed a $20 million budget effectively, ensuring optimal financial performance while investing in necessary resources for business growth.

· Drove operational efficiency through data-driven decision-making processes, leveraging analytics tools for informed strategy development.

· Built high-performing teams through effective recruitment, onboarding, and talent development initiatives.

• Developed the US Sales Training Strategy for the BMW Aftersales division which was adopted and implemented in many of our international markets.
• Full description of Responsibilities available upon request