Jasper Z. Abrahams
Port Washington,
Summary
Hard-working sports marketing and fan experience individual with hands-on experience executing promotions, sponsorship activations, and live event operations across collegiate and professional sports. Committed to driving fan engagement and building brand growth through strategic initiatives.
Overview
3
3
years of professional experience
Work History
Lead Marketing and Fan Experience Intern - Baseball, Track & Field, Fencing
PENN STATE ATHLETICS
University Park
08.2024 - Current
- Coordinated and executed 15+ promotional and theme nights for Penn State Baseball, resulting in 30% increase in average attendance.
- Led marketing operations for NCAA Fencing Championships, engaging 500+ athletes and staff.
- Executed and delivered sponsor and corporate partnership exposure to 3,000–6,000 fans per event, enhancing brand visibility.
Detroit Pistons Future Stars Program Participant
DETROIT PISTONS
Virtual
07.2025 - 08.2025
- Ranked in top cohort for sales results after selection from competitive national applicant pool for Detroit Pistons Future Stars Sales Program.
- Completed four-week virtual sales competition, enhancing ticket sales strategy performance and mock close rates throughout program.
- Collaborated with Pistons' sales leadership in workshops on prospecting, relationship building, and networking to develop effective sales techniques.
Brand Ambassador Intern
SPORTFIVE
New York
05.2025 - 08.2025
- Engaged over 15,000 fans at Madison Square Garden during the New York Knicks’ postseason run, increasing live promotion participation.
- Supported Emirates Airline sponsorship activations at the U.S. Open Tennis Championships, engaging thousands of attendees daily, and driving higher brand interaction.
- Collaborated with SportFive partners on event-day operations and sponsor visibility initiatives.
Field Marketing and Experiential Intern
A.P. KEATON
Great Neck
05.2023 - 08.2023
- Promoted Hennessy and Grand Marnier through in-store activations, generating hundreds of direct consumer interactions.
- Enhanced customer experience while supporting DTC, Shopify, and TikTok Seller Central while improving product visibility.
- Collaborated with field marketing teams to promote Espolòn Tequila at The Governor’s Ball Music Festival, engaging tens of thousands of attendees through experiential marketing.
Creative Marketing Intern
BASEBALL LIFESTYLE 101
Farmingdale
05.2024 - 08.2024
- Assisted the CMO with brand marketing strategies, contributing to social media growth across a combined audience of over 1 million followers.
- Established partnerships with over 25 professional athletes and influencers, expanding the brand ambassador program and increasing campaign reach compared to prior efforts.
- Authored 20+ SEO-optimized articles, product descriptions, and email campaigns to increase brand awareness.
Next League University Program Participant
NEXT LEAGUE
New York
- Chosen as one of 40 emerging students nationwide for a two-day competitive sports industry program focused on future trends and innovation.
- Collaborated with industry leaders and blue-chip guest speakers to develop fan engagement and digital product concepts.
- Executed a hands-on capstone project simulating real-world sports, business, and technology challenges.
Education
B.A. - Broadcast Journalism, Sport Studies
THE PENNSYLVANIA STATE UNIVERSITY
University Park, Pennsylvania05.2026
Skills
- Sports and event marketing
- Brand management
- Fan engagement and sponsorship
- Data-driven strategy
- E-commerce platforms
- Search engine optimization
- Customer experience
- Golf
Leadership Experience
Sands Point Golf Club, Golf Caddie - Sands Point, New York
Timeline
Detroit Pistons Future Stars Program Participant
DETROIT PISTONS
07.2025 - 08.2025
Brand Ambassador Intern
SPORTFIVE
05.2025 - 08.2025
Lead Marketing and Fan Experience Intern - Baseball, Track & Field, Fencing
PENN STATE ATHLETICS
08.2024 - Current
Creative Marketing Intern
BASEBALL LIFESTYLE 101
05.2024 - 08.2024
Field Marketing and Experiential Intern
A.P. KEATON
05.2023 - 08.2023
Next League University Program Participant
NEXT LEAGUE
B.A. - Broadcast Journalism, Sport Studies
THE PENNSYLVANIA STATE UNIVERSITY