Jasreen Bawa
Boston,Massachusetts
Overview
5
5
years of professional experience
Work History
Public Relations Intern
SUNDAY Design
Mumbai, Maharashtra
05.2024 - Current
- Evaluated customer feedback to inform future design decisions.
- Developed creative concepts for online and print campaigns.
- Edited images and videos to create compelling visuals.
- Participated in brainstorming sessions with creative directors.
- Analyzed competitors' strategies to identify opportunities for improvement.
- Researched current trends in design, art, and advertising.
- Collaborated with other departments to ensure marketing goals were met.
CO-Founder and Chief Marketing Officer
Amari Skincare
Delhi, New Delhi
02.2021 - Current
- Co-founded Amari Skincare alongside my sister, contributing to the development of the brand’s vision, mission, and overall strategy.
- Spearheaded the creation of the brand narrative, ensuring a strong, cohesive voice that resonated with the target audience.
- Played a key role in shaping the creative direction for packaging design, working closely with designers to create visually appealing and functional packaging that aligned with brand values.
- Managed and curated content for social media platforms, driving brand awareness, engagement, and customer loyalty through compelling visual storytelling and strategic messaging.
- Collaborated with cross-functional teams to ensure consistent brand identity across all digital and physical touchpoints.
Internship
Aakash Educational Services
New Delhi, India
06.2023 - 09.2023
- Company Overview: Leading Ed Tech institution for medical & engineering entrance exams
- Handled new initiatives, basics of business strategy & project management at CEO office
- Helped craft student journeys with new Gen Z ideas
Internship
SAP India
New Delhi, India
06.2021 - 08.2021
- Worked on Sales strategy for SAPs Digital Natives business
- Gained exposure on Demand generation & identification of Cloud specific sales plays
Student Apprentice
Women Economic Forum (WEF)
01.2020 - 01.2021
- Company Overview: Largest global gathering of women entrepreneurs and leaders worldwide Largest global gathering of women entrepreneurs and leaders worldwide
- Student apprentice at the G100 - a club of 100 powerful global women leaders who are creating a future providing inclusion and economic evolution for women
Internship
Adobe
Virtual
06.2020 - 08.2020
- Utilized Creative Cloud innovations in design projects to transform storytelling.
Education
Bachelor of Science - Public Relations And Media Science
Boston University - College of Communication
Boston, MA05.2026
IB - Business & Management, Maths (Applications & Interpretation), Visual Arts, English Lang & Lit, Environmental System & Society, Hindi Lit
The British School (TBS)
New Delhi05.2022
Skills
Languages : English-Fluent, Hindi-Fluent
Skills: Microsoft Office Suite, Adobe Creative Cloud, Social media communication, Multimedia storytelling and Strong verbal communication
Interests: Swimming Golf Fashion Ceative Direction Consumer Psychology Entrpreaurship Technology
Extracurricular Activities
Writer, Research Paper - 'Impact of Coal Mining on the Environment', International Journal of Innovative Research in Science, Engineering and Technology (IJIRSET), 05/21 Writer, Research Paper - 'The Undeniable Relationship between Entrepreneurship & Emotional Intelligence', (IJIRSET), 05/21
Member of the BU PRSSA
Timeline
Public Relations Intern
SUNDAY Design
05.2024 - Current
Internship
Aakash Educational Services
06.2023 - 09.2023
Internship
SAP India
06.2021 - 08.2021
CO-Founder and Chief Marketing Officer
Amari Skincare
02.2021 - Current
Internship
Adobe
06.2020 - 08.2020
Student Apprentice
Women Economic Forum (WEF)
01.2020 - 01.2021
Bachelor of Science - Public Relations And Media Science
Boston University - College of Communication
IB - Business & Management, Maths (Applications & Interpretation), Visual Arts, English Lang & Lit, Environmental System & Society, Hindi Lit
The British School (TBS)
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