Jasreen Bawa
Boston
Summary
Ambitious Junior at Boston University’s College of Communication pursuing a degree in Public Relations, equipped with practical experience in marketing, media management, content creation, and public relations. Co-founder of a skincare brand, contributing to brand development and storytelling while enhancing strategic thinking and collaboration skills through diverse creative roles. Committed to authentic communication and innovative storytelling that resonates with audiences. Passionate about mental wellness and empowering individuals through creativity and entrepreneurial guidance, seeking opportunities within organizations that prioritize inclusive communication.
Overview
5
5
years of professional experience
Work History
Public Relations Intern
SUNDAY Design
05.2024 - Current
- Evaluated customer feedback to inform future design decisions.
- Developed creative concepts for online and print campaigns.
- Edited images and videos to create compelling visuals.
- Participated in brainstorming sessions with creative directors.
- Analyzed competitors' strategies to identify opportunities for improvement.
- Researched current trends in design, art, and advertising.
- Collaborated with other departments to ensure marketing goals were met.
CO-Founder and Chief Marketing Officer
Amari Skincare
02.2021 - Current
- Co-founded Amari Skincare alongside my sister, contributing to the development of the brand’s vision, mission, and overall strategy.
- Spearheaded the creation of the brand narrative, ensuring a strong, cohesive voice that resonated with the target audience.
- Played a key role in shaping the creative direction for packaging design, working closely with designers to create visually appealing and functional packaging that aligned with brand values.
- Managed and curated content for social media platforms, driving brand awareness, engagement, and customer loyalty through compelling visual storytelling and strategic messaging.
- Collaborated with cross-functional teams to ensure consistent brand identity across all digital and physical touchpoints.
Telecommunication & Alumni Relation Assist
Boston University
01.2024 - 05.2024
- Fostered relationships with alumni through personalized outreach, updates on university initiatives, and engagement events.
- Assisted in planning and executing fundraising campaigns to secure financial support for new student clubs and organizations.
- Maintained alumni databases and communication channels to enhance long-term donor engagement and university involvement.
Internship
Aakash Educational Services
06.2023 - 09.2023
- Company Overview: Leading Ed Tech institution for medical & engineering entrance exams
- Handled new initiatives, basics of business strategy & project management at CEO office
- Helped craft student journeys with new Gen Z ideas
Student Apprentice
Women Economic Forum (WEF)
01.2020 - 01.2021
- Company Overview: Largest global gathering of women entrepreneurs and leaders worldwide Largest global gathering of women entrepreneurs and leaders worldwide
- Student apprentice at the G100 - a club of 100 powerful global women leaders who are creating a future providing inclusion and economic evolution for women
Internship
Adobe
06.2020 - 08.2020
- Utilized Creative Cloud innovations in design projects to transform storytelling.
Education
Bachelor of Science - Public Relations And Media Science
Boston University - College of Communication
05.2026
IB - Business & Management, Maths (Applications & Interpretation), Visual Arts, English Lang & Lit, Environmental System & Society, Hindi Lit
The British School (TBS)
05.2022
Skills
- Languages: English - Fluent, Hindi - Fluent
- Skills: Microsoft Office Suite Adobe Creative Cloud Social media communication Multimedia storytelling Strong verbal communication Attention to detail Relationship building
- Interests: Swimming Golf Fashion Creative Direction Consumer psychology Entrepreneurship Technology
Extracurricular Activities
Research Writer
International Journal of Innovative Research in Science, Engineering and Technology (IJIRSET) | May 2021
- Published research paper on "The Undeniable Relationship between Entrepreneurship & Emotional Intelligence."
Member
Boston University Public Relations Student Society of America (BU PRSSA) | January 2025 – Present
Volunteer
Earth Saviours Foundation (Internationally recognized NGO) | May 2021 – July 2022
- Organized engaging activities for elderly individuals to promote mental well-being and social connection.
- Developed and facilitated workshops that encouraged creative expression and communication.
Volunteer
Bagiya NGO (Delhi NCR) | May 2023 – Present
- Mentored underprivileged teen girls, helping them build self-confidence and entrepreneurial skills.
- Provided guidance on business startup strategies and supported participants in launching small businesses.
Timeline
Public Relations Intern
SUNDAY Design
05.2024 - Current
Telecommunication & Alumni Relation Assist
Boston University
01.2024 - 05.2024
Internship
Aakash Educational Services
06.2023 - 09.2023
CO-Founder and Chief Marketing Officer
Amari Skincare
02.2021 - Current
Internship
Adobe
06.2020 - 08.2020
Student Apprentice
Women Economic Forum (WEF)
01.2020 - 01.2021
IB - Business & Management, Maths (Applications & Interpretation), Visual Arts, English Lang & Lit, Environmental System & Society, Hindi Lit
The British School (TBS)
Bachelor of Science - Public Relations And Media Science
Boston University - College of Communication
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