Open To Work
Jathan Wong
San Francisco,CA
Work Preference
Summary
Brand Manager with hands -on experience building and managing e-commerce and digital marketing, skilled in conversion rate optimization, Shopify, keyword research, and CRM management. Focused on online sales growth, stronger customer engagement, and coordinated cross-functional campaigns.
Overview
5
5
Languages
11
11
years of professional experience
Work History
Brand Manager - Ecommerce and Digital Marketing
Maraki
01.2025 - Current
- Directed ecommerce brand strategy across digital channels, aligning product messaging with customer acquisition goals.
- Optimized paid social and search campaigns using performance insights to improve traffic quality and engagement.
- Managed marketplace and website content, ensuring accurate product listings, pricing, and promotional updates.
- Coordinated cross-functional launches with creative, merchandising, and operations teams to support brand consistency.
- Analyzed campaign and sales data to refine audience targeting, messaging, and conversion paths.
- Streamlined online customer journey, resulting in enhanced user satisfaction and increased time spent on site.
Barista/Cashier
Bambu Desserts & Drinks - San Francisco
03.2024 - 07.2024
- Coordinated rush-hour workflow to maintain fast service and consistent order accuracy.
- Managed POS transactions accurately while balancing cash drawer and closing register.
- Prepared milk tea, coffee, and desserts following recipe specifications and quality standards.
- Trained new staff on drink assembly, cashier procedures, and menu standards.
- Monitored inventory levels and restocked cups, toppings, and prep supplies.
- Resolved guest questions and modified orders with clear, courteous communication.
- Maintained clean, organized service areas, equipment, and sanitation compliance.
Cashier Manager
Cali Pho NIa
06.2015 - 08.2018
- Trained new cashiers on point-of-sale workflows, customer service, and payment handling.
- Supervised cashier operations, ensuring accurate transactions and consistent register procedures.
- Resolved customer payment issues quickly, supporting smooth checkout experiences.
- Reconciled daily cash drawers, identifying discrepancies and maintaining balanced tills.
Education
BBA - Business
City College of San Francisco
San Francisco, CA06-2029
High School Diploma -
Abraham Lincoln High School
San Francisco, CA06-2025
Skills
- Digital marketing strategy
- Brand strategy
- Customer relationship management
- Data analysis tools
- Online sales growth
- Keyword research
- Shopify expertise
- CRM management
- Sales tracking
- Sales support
- JavaScript programming
- Brand management
Languages
English
Native or Bilingual
Vietnamese
Native or Bilingual
Chinese (Cantonese)
Native or Bilingual
Spanish
Limited Working
Italian
Limited Working
Timeline
Brand Manager - Ecommerce and Digital Marketing
Maraki
01.2025 - Current
Barista/Cashier
Bambu Desserts & Drinks - San Francisco
03.2024 - 07.2024
Cashier Manager
Cali Pho NIa
06.2015 - 08.2018
BBA - Business
City College of San Francisco
High School Diploma -
Abraham Lincoln High School