Javier Cobos
Summary
Strategic Leader with 20+ years of experience in program management and enablement of products, solutions, projects, and programs. Experience with software, hardware, mobile computing, servers, networking, storage, and cloud. Proven top-performing professional with a consistent track record of delivering revenue growth at top global companies. Strength with coping with complexity and change. Self-starter and cross-functional team contributor. Managed teams of up to seven people and budgets of up to $1 million annually.
Overview
33
33
years of professional experience
1
1
Certification
Work History
Senior Program Manager, Data Analytics and AI Enablement Lead
Google
05.2020 - 03.2023
- Drove the global field enablement program for Google Cloud's AI/ML and data analytics products and solutions
- Developed and executed strategies and plans to enable all Google Cloud sellers
- Program/project managed all seller enablement for all product and solution launches and GTM activities
- Held accountability for enablement assets and delivery of products and solutions through transforming existing internal collateral, building supporting assets, and validating assets with sellers
- Developed and delivered enablement through eLearning, live and virtual Instructor Led Trainings, and digital events
- Worked with global product teams, solution teams, sales leadership, marketing, and the partner ecosystem to drive Enablement activities to support product and solution GTM launches, strategic roadmaps, acquisitions, and employee onboarding
- Collaborated with sales leadership, partner managers, key stakeholders, and subject matter experts to trailer content for learners as required
- Innovated sales training by identifying and implementing sales training tools to increase reach and retention.
- Developed comprehensive project plans, resulting in successful on-time delivery of multiple programs.
- Enhanced team collaboration by implementing agile methodologies for better project execution and adaptability.
- Mentored junior staff members, contributing to their professional growth and fostering a positive work environment.
- Coordinated large-scale events such as conferences or product launches, securing valuable brand exposure and generating significant leads for sales teams.
Project Management Consultant
Oracle / Brocade
06.2016 - 10.2018
- Provided project management consultation to Oracle Corporation and marketing consultation to Brocade Communications Systems
- Led stakeholder meetings and cross-team projects to implement integrated cross-functional plans
- Led planning and drove the execution of initiatives and deliverables
- Project managed Oracle's sales enablement team initiatives and programs
- Program managed Oracle's internal OTube channel (leveraging YouTube), a dedicated internal video sharing channel of sales success videos to promote sales best practices
- Led integrated marketing collateral concepts and development, website development and maintenance, sales tools usage metrics and reporting, and correlations of sales tools usage with actual sales bookings
- Project managed Oracle OpenWorld 2018 global conference registrations for all participants.
- Managed cross-functional teams to drive project progress, ensuring clear communication and timely resolution of issues.
- Developed comprehensive project plans with detailed timelines, budgets, and resource allocation for successful execution.
- Built strong relationships with stakeholders through regular status updates and proactive issue management, fostering trust and collaboration.
- Facilitated stakeholder meetings to present project updates, discuss challenges, solicit feedback, and maintain open lines of communication.
Senior Program Manager, Sales Enablement
Cisco
08.2013 - 11.2015
- Program managed all sales enablement for Cisco's largest business unit, Enterprise Networking and Mobility
- Planned and architected the content strategy and blueprint for all Enterprise Networking and Mobility solutions, product lines, and products
- Led the global process for planning, funding, developing, publishing, and aligning all sales enablement assets across the entire sales journey, including the asset life-cycle process
- Led, orchestrated, and implemented the enablement plan of record
- Managed a $1M yearly collateral, training, demos, and proposals content budget for a $20 billion annual Enterprise Networking and Mobility business
- Defined, implemented, and governed the framework for sales enablement assets and kits needed for the Enterprise Networking and Mobility architectures, solution areas, and product lines
- Led sales enablement collateral development for 60 NPIs, launches, and campaigns
- Contributed to the company's cost savings of $18M annually by reducing collateral creation and vendor costs with new focused and consistent templates, and a new streamlined creation process
- Built and maintained cross-functional relationships with product marketing, product management, corporate marketing, sales, partner, and campaign teams
- People managed a team of seven content writers, project managers, and production personnel.
- Developed comprehensive project plans, resulting in successful on-time delivery of multiple programs.
- Managed cross-functional teams to deliver high-quality products within scope and budget constraints.
- Negotiated contracts with vendors, ensuring favorable terms and conditions for the organization''s needs.
- Facilitated stakeholder communication, leading to improved alignment between business objectives and program goals.
- Spearheaded change management efforts during organizational transitions, minimizing disruption while maintaining focus on key objectives.
- Cultivated strong relationships with external partners, ensuring effective collaboration on joint projects and initiatives.
- Coordinated large-scale events such as conferences or product launches, securing valuable brand exposure and generating significant leads for sales teams.
Senior Marketing Manager
NetApp
01.2008 - 08.2013
- Developed and executed marketing plans for NetApp global Support and Professional Services offerings
- Created messaging, go-to-market (GTM) plans, and marketing assets for all NPIs
- Launched the offerings globally and, in parallel, focused on increasing storage system product pull-through
- Created sales, partner, customer collateral, website designs, and content
- Collaborated with Product Management, Technology Partners, Solutions Marketing, and Partner Enablement teams to develop and execute marketing plans and joint solutions
- Planned and managed 20 NPIs for Support and Professional Services, including SupportEdge support services, plus Storage Virtualization, Storage Infrastructure, Data Migration, Storage Performance & Optimization professional services
- Drove marketing communications activities, including new service announcements, newsletters, sales training webinars, and press releases.
- Increased brand awareness by developing and implementing innovative marketing strategies.
- Spearheaded a successful product launch with comprehensive marketing plans and cross-functional collaboration.
- Coordinated trade show appearances, ensuring maximum brand exposure and lead generation.
Enterprise Software Portfolio Manager
Hewlett Packard
04.2005 - 04.2007
- Ran a $360 million annual sales revenue business for reselling EMC & VERITAS enterprise storage software products and selling HP branded licensing and support
- Managed a team of six people.
- Strengthened client relationships, conducting regular meetings to review portfolio performance and address concerns.
Product Manager
Hewlett Packard
01.1990 - 01.2007
- Owned and managed four HP networking technology product lines: Ethernet, FDDI, IBM Token Ring, and IBM SNA
- Owned product strategy, roadmaps, requirements, business cases, feature releases, product lifecycles, documentation, collateral, and training.
Services Engineering Manager
Hewlett Packard
06.1992 - 01.2003
- Headed the global planning, design, development, and implementation of service and support for HP laptop PCs, accounting for over 1 Million units sold and a $1 Billion sales revenue
- Managed a team of four people.
- Led cross-functional teams for successful product development, ensuring timely delivery and adherence to specifications.
- Implemented quality control measures to reduce errors, resulting in increased customer satisfaction and repeat business.
- Collaborated with R&D department for the successful integration of new technologies into existing products.
- Identified areas of improvement in existing systems, providing recommendations that resulted in significant cost savings over time.
- Addressed design challenges and evaluated alternative design models to meet project requirements.
- Recommended design modifications to eliminate [Type] machine and system malfunctions.
Education
Bachelor of Science - Computer Science
University of California Santa Barbara
Project & Program Management Certification -
University of California Santa Cruz
Google Cloud Digital Leader Certification -
11.2025
Skills
- Cross-functional Team Leadership
- Stakeholder Management
- Project & Program Management
- Agile, Lean, Scrum & Waterfall Methodologies
- Go-to-Market Strategy (GTM)
- New Product Introductions (NPIs)
- Sales Enablement
- Product Management
- Services and Support Management
- Product Marketing
- Microsoft Office - Excel, PowerPoint, Word, Outlook, and Teams
- Google Workspace - Sheets, Slides, Docs, Gmail, and Meet
Websites
Certification
- Google Cloud Digital Leader Certification, Google - Nov 2022 - Nov 2025
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
AWARDS
7 Spot Bonuses and 13 Peer Bonuses recognizing outstanding performance
- Cisco
10 You Amaze awards for multiple Enterprise Networking and Mobility Cisco Live launches
2 You Inspire awards for Workfront content management software tool and SalesConnect mobile app development
- Hewlett-Packard
Mobile Computing Division team award for development of most successful laptop PC
STAR Top Performer award
CEO Critical Role in achieving goals award
Timeline
Senior Program Manager, Data Analytics and AI Enablement Lead
Google
05.2020 - 03.2023
Project Management Consultant
Oracle / Brocade
06.2016 - 10.2018
Senior Program Manager, Sales Enablement
Cisco
08.2013 - 11.2015
Senior Marketing Manager
NetApp
01.2008 - 08.2013
Enterprise Software Portfolio Manager
Hewlett Packard
04.2005 - 04.2007
Services Engineering Manager
Hewlett Packard
06.1992 - 01.2003
Product Manager
Hewlett Packard
01.1990 - 01.2007
Bachelor of Science - Computer Science
University of California Santa Barbara
Project & Program Management Certification -
University of California Santa Cruz