Javier G. Esparza
Houston
Summary
Dynamic Marketing Manager with a proven track record at QUE ONDA! Magazine-TEXAS, enhancing brand awareness and driving sales through strategic marketing and social media campaigns. Skilled in digital marketing and staff management, I excel in developing creative solutions and fostering team collaboration for significant market impact. Achieved substantial brand growth by leveraging customer relationship management and innovative promotions.
Experienced with developing comprehensive marketing plans that align with business objectives. Utilizes consumer insights and market trends to craft targeted campaigns. Track record of fostering strong team collaboration and driving measurable results.
Overview
25
25
years of professional experience
Work History
Marketing Manager
QUE ONDA! Magazine-TEXAS
02.2015 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
Brand Ambassador
RIAZUL TEQUILA IMPORTS, LLC
04.2010 - 01.2015
- Increased positive word-of-mouth referrals through genuine, personalized customer interactions and excellent product knowledge.
- Ensured accurate representation of the brand by maintaining consistent messaging and visuals across all promotional materials and presentations.
- Enhanced brand recognition by executing promotional events and engaging customers with product demonstrations.
- Boosted sales through effective collaboration with store staff to promote products in high-traffic areas.
- Approached strangers and interacted in natural conversation with goal of developing brand loyalty.
- Educated consumers about product benefits, leading to increased interest and sales conversions.
- Generated leads for future business opportunities by collecting customer contact information during promotional events.
- Showed understanding of customer's personal style and preferences when offering product advice.
General Manager of Operations
Yucatan Seafood Restaurant
01.2000 - 04.2009
- Enhanced customer satisfaction with proactive communication, timely issue resolution, and continuous process improvement initiatives.
- Managed budgets, financial forecasts, and resource allocation to ensure achievement of organizational goals.
- Established a culture of continuous improvement by identifying opportunities for enhancement in operations, systems, and procedures.
- Developed high-performing teams through effective coaching, mentoring, and performance management strategies.
- Established standard operating procedures that enhanced employee performance.
- Drove revenue growth by identifying new business opportunities and forging strategic partnerships.
- Ensured compliance with industry regulations, company policies, and best practices within all areas of operation.
- Developed and executed strategic plans for increased productivity, profitability, and overall business growth.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Implemented technology upgrades which resulted in increased workflow efficiency.
Education
Associate of Arts - Business Administration, Marketing And Management
Long Star College
Houston, TX07-1990
Skills
- Digital marketing
- Social media marketing
- Staff management
- Customer relationship management (CRM)
- Brand promotion
- Strategic planning
- Marketing campaigns
- Creative direction
- Brand development
- Marketing campaign development
- Project management
Affiliations
- Hispanic Chambers of Houston, San Antonio & Dallas, Tx
- Church Volunteer
- Hispanos & Impresarios Unidos de Houston, TX
Languages
Spanish
Full Professional
English
Full Professional
Interests
- I enjoy helping others and giving back to the community
- Exploring famous landmarks, historical sites, and cultural attractions in a new destination
- Cooking
- I like working with my hands and fixing things
- Sharing travel tips, recommendations, and insights with fellow enthusiasts
- Documenting and sharing travel experiences
- DIY and Home Improvement
Timeline
Marketing Manager
QUE ONDA! Magazine-TEXAS
02.2015 - Current
Brand Ambassador
RIAZUL TEQUILA IMPORTS, LLC
04.2010 - 01.2015
General Manager of Operations
Yucatan Seafood Restaurant
01.2000 - 04.2009
Associate of Arts - Business Administration, Marketing And Management
Long Star College
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