Jay Burse
Hudson,FL
Summary
Experienced Senior Performance Marketing Director proficient in managing marketing operations with exceptional team leadership, project coordination and analytical problem-solving skills to meet business objectives. Skilled at marketing strategy to achieve challenging targets. Diplomatic and distinguished, 15 years of leadership in resolving disputes and coordinating leading diverse teams to success.
Overview
18
18
years of professional experience
Work History
Director of Operations, Digital Planning & Support
Valpak Direct Mail
01.2017 - Current
- Spearhead development and execusion of GTM strategies and developing enterprise service delivery strategy from ideology and workflow, to successful implementation, increasing market participation by 7x in 3 years.
- Drive change, implementing new solution-oriented sales strategy pairing print and digital marketing as multi-channel solution increasing digital revenue 3x in 3 years.
- Concept to implement company strategy partnering with product, sales, and training building rep confidence to pitch digital advertising products at right-size buy, increasing average rep buy size from $500 to $1500 /month to $2500 to $4,000 /month, increasing client success rate and retention.
- Continual focus on innovation and process improvement for client marketing success .
Sr. Operations Manager, Digital Strategy
Valpak Direct Mail
06.2016 - 01.2017
- Develop and implement full-funnel lead gen strategy - contributing ti a lift of $30MM in sales over 5 years.
- Led initiative to build the case, communicate strategy, and value leading to marketing data stack investment.
- Consultant and POC for franchisees seeking lead gen support beyond corporate investment..
Performance Manager
Cox Automotive
07.2014 - 06.2015
- Identify SMB marketing goals, devise strategy, and continued optimization for success.
Database Analyst
Cox Communications
11.2005 - 07.2013
- Set up and controlled user access levels across databases to protect important data.
- Oversaw enterprise database of 3MM+ records worth $1.5B - analyzed for forecasting and exec reporting.
Education
Master Of Business Administration - Marketing
Columbia Southern University
Orange Beach, ALBachelor Of Business Administration - Information Technology
Columbia Southern University
Orange Beach, ALSkills
- Strategic Planning and Execution
- Operations Oversight
- Process Improvement
- Cost Control
- Performance Analysis
- Revenue Generation
- Department Oversight
- Policy Development and Enforcement
- Business Growth Initiatives
- P&L Management
- Organizational Structuring
- Business Marketing
- Market and Competitor Research
- Budget Development
- Content Workflow
- Business Forecasting
- Develop Policies
- Strategic Consulting
- Special Promotions Planning
- Interdepartmental Cooperation
- Strategize Business Plans
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
The way to get started is to quit talking and begin doing.
Walt Disney
Timeline
Director of Operations, Digital Planning & Support
Valpak Direct Mail
01.2017 - Current
Sr. Operations Manager, Digital Strategy
Valpak Direct Mail
06.2016 - 01.2017
Performance Manager
Cox Automotive
07.2014 - 06.2015
Database Analyst
Cox Communications
11.2005 - 07.2013
Master Of Business Administration - Marketing
Columbia Southern University
Bachelor Of Business Administration - Information Technology
Columbia Southern University
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