Jayde Kolb
Summary
Innovative communicator skilled in storytelling and community management. Experience in developing culture-building initiatives, employee communications, and monitoring engagement metrics to enhance organizational culture and information dissemination.
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Overview
4
4
years of professional experience
Work History
Brand & Culture Storyteller
StrongMind EdTech
07.2025 - Current
- Developed internal communication strategies and voice to enhance employee engagement and information dissemination.
- Created and distributed company-wide newsletters to keep staff informed of organizational updates with an average open rate of 63%
- Assisted in organizing internal events, fostering a cohesive corporate culture among employees.
- Managed and implemented broad all-hands culture initiatives via virtual, in-person, and hybrid.
- Maintained and updated the intranet site, ensuring access to relevant resources for all employees.
- Developed and led the Culture Champions team- a cross departmental team of 20-25 to ensure effective culture and communication dissemination.
- Bridged gaps across our global organizations/departments to create a single brand voice and community.
- Led and communicated important company program rollouts including Rippling, Nectar, and Wellable. StrongMind had one of the highest engagement rates for a first week launch in Nectar.
- Developed and implemented culture-building initiatives to enhance employee engagement.
- Monitored and reported on cultural initiatives' effectiveness through employee engagement metrics.
- Collaborated with HR on talent acquisition strategies, attracting top industry professionals to join the company culture.
Marketing Coordinator
BeneFitness
11.2024 - 05.2025
- Collaborated with cross-functional teams to align marketing initiatives with company objectives.
- Coordinated social media strategies, increasing engagement with target audience.
- Created content for newsletters and promotional materials, improving communication effectiveness.
- Created engaging copy for various digital platforms, enhancing brand voice and consistency.
Marketing Coordinator
NCRTD
08.2022 - 05.2024
- Coordinated the ground breaking event for a $17 Million Dollar facility including media, logistics, and promotional efforts
- Spoke on radio and local broadcast promoting services.
- Wrote copy for ads in various forms such as radio commercial, promotional ads, email marketing, social media marketing, and print advertising.
- Conducted community outreach with the City of Edgewood for new transit service
- Revitalized community outreach post-pandemic, establishing connections with over 20 local businesses and local Chamber of Commerce.
- Wrote and distributed internal newsletter.
- Produced and managed a 3-day video and photo project
- Assisted in organizing community events to foster brand loyalty and customer relationships.
Marketing Coordinator
Sonoran University of Health Sciences
12.2021 - 10.2022
- Rewrote website copy to reflect new branding, name, and values.
- Collaborated closely with the Admissions department for engaging student content.
- Coordinated a health education series with Tempe Fire Department.
- Coordinated a major production event including a 7-part video series to implement brand identity.
- Interviewed doctors, students, researchers, and other key stakeholders for interesting content (external and internal).
Education
Bachelor of Science - Communications And Digital Media
Southern New Hampshire University
Hooksett, NH12-2020
Skills
- Collaborative mindset
- Brand Storytelling
- Corporate storytelling
- Employee communications
- Community building/management
Timeline
Brand & Culture Storyteller
StrongMind EdTech
07.2025 - Current
Marketing Coordinator
BeneFitness
11.2024 - 05.2025
Marketing Coordinator
NCRTD
08.2022 - 05.2024
Marketing Coordinator
Sonoran University of Health Sciences
12.2021 - 10.2022
Bachelor of Science - Communications And Digital Media
Southern New Hampshire University