Jeff Ashworth
Richmond
Summary
Seasoned content executive, editorial leader and bestselling author with a proven track record of cutting through complexity and helping brands find their voice in a crowded market. A lateral thinker and big-picture analyst with a background in talent acquisition, copywriting, multimedia marketing and narrative development for a variety of demographics.
Overview
15
15
years of professional experience
Work History
Chief Content Officer
Topix Media Lab
01.2012 - 01.2025
- Oversaw, contributed to and directed the creation of 50-100 print titles per year, from concept to completion, without missing a deadline
- Worked with a diverse portfolio of licensed partners, including the LEGO Group, Disney, Dreamworks, Hasbro, Nickelodeon, Pokémon and Scholastic to ensure end products aligned with company goals
- Outlined and executed original book and magazine content and collaborated with authors to improve existing manuscripts line by line, chapter by chapter
- Managed a small but mighty staff of 12 writers and designers in a fastpaced, deadline-oriented, fully virtual office while making the most of an objectively miniscule freelance editorial and art budget
- Often served as the last line of defense against errors before going to press
- Author/Editor of the Game Master series of Dungeons & Dragons Fifth Edition supplements, with more than 800,000 copies sold
- Managed communication channels for maintaining strong relations with stakeholders.
- Fostered a collaborative environment by encouraging open communication.
Digital Writer
World Wrestling Entertainment
08.2009 - 01.2012
- Worked directly with WWE's CEO and Executive Producer to establish and execute best practices for social media integration during live broadcasts both online and on camera for an audience of millions
- Introduced the 'Reality Era' via daring pitches to WWE's creative team and oversaw production on the road 52 weeks a year
- Conceived of and created on-camera interviews and social media stunts that furthered narratives or fully catalyzed emerging storylines
- Wrote, directed and produced daily online video content for WWE.com and established the standard for an emerging television network
- Partnered with the likes of the Rock, John Cena and Cody Rhodes to populate their social media feeds with unique, story-specific content
Education
B.A. - Humanities
Wofford College
05-2004
Skills
- Content Strategy
- Editorial Leadership
- Cross-Departmental Planning
- Sprint-Based Logistics
- Brand Storytelling
- Creative Direction
- Video Production
- Script Supervision
- Client Relations
- Account Management
- Licensed Publishing
- Engaging Advertorial
- General Editing
- Copywriting
- Guerilla Marketing
- Ad Innovation
- Team Management
- Remote Operations
- Data-Driven Ideation
- Trend Prediction
- Audience Growth
- Core Engagement
- KPI Analysis
- Talent Development
- Team coordination
- Ethical standards
- Legal compliance
- Public speaking
Timeline
Chief Content Officer
Topix Media Lab
01.2012 - 01.2025
Digital Writer
World Wrestling Entertainment
08.2009 - 01.2012
B.A. - Humanities
Wofford College
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