Summary
Overview
Work History
Education
Skills
Leadership and Community Involvement
Timeline
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Jeff Ellerbrock

Atkinson,IL

Summary

Dynamic Area Business Manager with AgReliant Genetics, recognized for driving growth from 0 to 129,300 units. Expert in strategic planning and team leadership, successfully recruiting and developing over 20 DSMs. Proven track record in sales forecasting and building long-term relationships, consistently achieving sales targets while managing budgets effectively.

Overview

35
35
years of professional experience

Work History

Area Business Manager

AgReliant Genetics
Westfield, IN
06.1994 - Current
  • July 1994 - Developed strategy, hired DSM Team, introduced the Agrigold Brand North of I-74 in Northwest Illinois and crossed the Mississippi into Iowa for the first time in Brand History.
  • Led Agrigold Region 5 to grow from 0 to 129,300 units from 1994 to 2016 (Team of 10 DSM).
  • Covered a dual role as an agronomist, handling service calls, complaints, and settlements from 1994 to 2001.
  • Coached the DSM Team on business planning, recruiting, developing relationships, and the overall sales process to achieve sales targets.
  • Successfully recruited, hired, and developed 20+ DSMs throughout my career.
  • Managed the Region to stay within expense and marketing budgets.
  • Transitioned the region from a direct sales model to a reseller model.
  • Managed the development of long-term relationships with key distribution partners and growers.
  • Prepared detailed reports on sales performance against established goals.
  • Participated in regular meetings with senior management teams to help develop pricing and program strategies for the commercial sales team.

District Sales Manager

Agrigold Hybrids
Westfield, Indiana
06.1990 - 06.1994
  • Opened expansion district consisting of Henry, Stark, Knox, Mercer, and Rock Island Counties.
  • Recruited new customers utilizing the Agrigold orientation meeting process. Year 1 - 161 new accounts, 1,957 units of corn.
  • Finished in the Top 10 DSMs for increase all 4 years while leading the company with 200 direct customers.

Education

Bachelor of Science - Agricultural Economics

University of Illinois At Urbana-Champaign
Champaign, IL
05-1990

Skills

  • Team leadership
  • Sales coaching and motivation
  • Business planning and strategy
  • Sales forecasting and analysis
  • Coaching techniques
  • Sales management
  • Key account management
  • Strategic planning
  • Verbal and written communication
  • Presentation skills
  • Conflict resolution
  • Organizational skills

Leadership and Community Involvement

  • Henry-Stark 4-H Livestock Judging Team Coach (2019-2024)
  • Illinois Club Lamb Association Fundraising Co-Chair (2013-2023)
  • Kewanee FFA Alumni Fundraising Co-Chair (2022-2025)

Timeline

Area Business Manager

AgReliant Genetics
06.1994 - Current

District Sales Manager

Agrigold Hybrids
06.1990 - 06.1994

Bachelor of Science - Agricultural Economics

University of Illinois At Urbana-Champaign