Jeff Leach
Lubbock,TX
Summary
Seasoned Sales Representative with over 15 years of success in business-to-business and business-to-consumer sales within the sporting goods industry. Proven track record in exceeding sales goals, growing business, and expanding territories. Accomplished in overseeing day-to-day business operations and building relationships with customers and clients for sustained business growth.
Overview
18
18
years of professional experience
Work History
Direct Sales Specialist
Tractor Supply Company
Lubbock, TX
12.2025 - Current
- Engaged customers through product demonstrations and consultations, enhancing customer experience.
- Developed strong product knowledge to support customer inquiries and drive sales effectiveness.
- Delivered engaging sales presentations that clearly articulated product benefits, features, and value propositions, resulting in higher conversion rates.
- Developed expertise in a diverse range of product offerings, leading to increased versatility and adaptability in addressing client requirements.
- Collaborated closely with team members to share best practices, resulting in improved overall sales performance across the organization.
Sales Representative
Big Game USA
12.2018 - Current
- Exhibited proven ability to set and achieve company defined sales goals.
- Establish new accounts through cold calling and personal visits to potential customers.
- Quote prices, credit terms and other bid specifications.
- Follow up with customers after completed sales to assess satisfaction and resolve any technical or service concerns.
Southwest Sales Manager
Guardian Sports
Lubbock, TX
04.2023 - 09.2024
- Built relationships with customers and community to establish long-term business growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Managed accounts to retain existing relationships and grow share of business.
- Prepared sales presentations for clients showing success and credibility of products.
Sales Representative
GameBreaker
05.2021 - 04.2023
- Develop and deliver sales presentations to convey product benefits.
- Increased sales by offering advice on purchases and promoting additional products.
- Expanded customer base and boosted profit within product line.
Sales Representative
Riddell
05.2017 - 05.2021
- Meet with existing customers and prospects in West Texas and New Mexico, to maintain and grow business.
- Develop and deliver sales presentations to convey product benefits.
- Help resolve client problems quickly with superior customer service.
- Manage day to day communication, sales, problem solving, to over 200 accounts
Sales Representative
BSN Sports
09.2014 - 04.2017
- Developed sales presentations that helped promote a new company to this region.
- Increased revenue by implementing effective sales strategies in all aspects of sales cycle process.
- Communicated with customers to understand needs and recommend appropriate solutions.
Sales Representative
Riddell
09.2012 - 09.2014
- Developed and delivered sales presentations to convey product benefits.
- Met with existing customers and prospects to discuss athletic equipment needs and recommend optimal solutions.
- Managed and developed relationships with up to 200 accounts
Senior Sales Rep
GTECH
09.2008 - 09.2012
- Maintained routine communication with clients to assess overall satisfaction, resolve complaints and promote new offerings.
- Managed and motivated sales team to increase revenue.
- Optimized workflow processes and monitored weekly sales to draft reports for continuous improvement planning.
Education
No Degree - Exercise Science
Texas Tech University
Lubbock, TXSkills
- Lead prospecting
- Account servicing
- Service Agreements
- Sales Closing
- Interpersonal communication skills
- Client Service
- Customer Relations
Timeline
Direct Sales Specialist
Tractor Supply Company
12.2025 - Current
Southwest Sales Manager
Guardian Sports
04.2023 - 09.2024
Sales Representative
GameBreaker
05.2021 - 04.2023
Sales Representative
Big Game USA
12.2018 - Current
Sales Representative
Riddell
05.2017 - 05.2021
Sales Representative
BSN Sports
09.2014 - 04.2017
Sales Representative
Riddell
09.2012 - 09.2014
Senior Sales Rep
GTECH
09.2008 - 09.2012
No Degree - Exercise Science
Texas Tech University