Performance-Driven Media Leader with 20+ years of proven success in digital and traditional campaigns across education, healthcare, and B2B. Expert in executing results-focused strategies across display, CTV/OTT, paid social, OOH, streaming audio/video, and analytics. Committed to data-driven decision-making, measurable outcomes, and leading high-performing teams.
Plan and execute multi-channel media
Negotiate media buys for best ROI
Lead and mentor media team
Analyze KPIs and report insights
Collaborate with creative, PR, social
Use data to optimize campaigns
Manage vendor contracts
Ensure accurate media delivery
Track and report campaign metrics