Accomplished Sales Account Manager with over 30 years of healthcare industry experience, highly specialized in Women's Health and Reproductive Health. Proven track record in launching new products, increasing sales, building brand awareness, and penetrating new and difficult markets. Particularly skilled in analyzing sales data and customer trends to develop strategic initiatives that drive customer demand and revenue growth. Recognized as a top performer and leader in sales execution, training, and territory expansion.
Drive sales and growth of the fertility equipment and consumable product portfolio across the North Central region. Collaborate with Territory Account Managers, Corporate Account Managers, and RI Witness team to accelerate sales and marketing initiatives.
Launched genetic testing portfolio including Carrier Screening, PGT-A, PGT-M, PGT-SR, and NIPT across the East Coast.
Launched Fertilome genetic test to IVF centers in the Mid-Atlantic region.
Promoted HMG and progesterone products to IVF Centers and Reproductive Endocrinologists in Eastern PA & NJ. Delivered product education and drove clinical adoption.
Launched first-in-class Female Sexual Dysfunction treatment. Certified healthcare providers under REMS program; educated women's health physicians.
Promoted prenatal genetic testing to Reproductive Endocrinologists, MFM specialists, OB/GYNs, and laboratories. Mentored territory Business Development Associate.
Specialized in FSH (Gonal-f) and Saizen growth hormone sales in IVF and Pediatric Endocrinology Centers. Drove brand awareness through strategic account business plans.
Drove pediatric product sales across assigned territory.