Jeffery Cruz
San Antonio
Summary
Dynamic District Sales Manager with a proven track record in driving sales growth, fostering team collaboration, and enhancing customer relationships. Recognized for effective coaching and problem-solving skills, consistently exceeding sales targets and improving team performance.
Overview
18
18
years of professional experience
Work History
ORM
Coca Cola Southwest Beverages
San Antonio, TX
10.2025 - Current
- Demonstrated strong self-motivation while managing multiple tasks.
- Successfully managed tasks in high-pressure settings to meet deadlines.
- Collaborated with team members and independently completed projects.
- Quickly learned new processes and adapted to changing environments.
District Sales Manager
Red Bull Distribution Center
San Antonio, TX
04.2022 - 08.2025
- Manage a district of 6 ASMs and Sales trainees
- Drive volume by coaching and training my district
- Establish and enhance great relationships with store managers and buyers
- Act as the main point of contact to maintain open communication between the customer and the organization
District Sales Manager
Red Bull Distribution
Wichita, KS
06.2020 - 04.2022
- Implemented data-driven decision-making processes, enhancing overall sales forecasting accuracy and reliability.
- Managed key accounts, fostering strong relationships that drove customer loyalty and repeat business.
- Developed training programs for new sales representatives, improving onboarding efficiency and performance.
District Sales Manager
Red Bull Distribution
San Antonio, TX
06.2018 - 06.2020
- Led sales team to exceed quarterly targets through effective strategy development and implementation.
- Analyzed market trends to identify new business opportunities and enhance product positioning.
- Collaborated with marketing department to create targeted promotional campaigns, increasing brand awareness.
- Conducted regular performance reviews, providing constructive feedback to optimize team productivity.
District Sales Manager
Red Bull Distribution
Sacramento, CA
01.2017 - 06.2018
- Improved team performance by providing regular coaching, training, and mentoring to sales representatives.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Led sales meetings to communicate objectives, review progress against goals, and discuss areas for improvement.
District Sales Manager
Red Bull Distribution
Fayetteville, NC
11.2015 - 01.2017
- Increased sales revenue by developing and implementing effective sales strategies for the district.
- Exceeded annual sales targets through strategic planning, territory optimization, and customer relationship building.
- Recognized potential talent within the team members early on; mentored them into higher positions in the organization over time.
Account Sales Manager
Red Bull Distribution
Las Vegas, NV
05.2012 - 11.2015
- Collaborated with marketing to align product launches with consumer demand insights.
- Negotiated contracts with major clients, ensuring mutually beneficial terms and compliance standards.
- Increased account sales by developing and maintaining strong relationships with key clients.
Large Format Sales Representative
Coca Cola Refreshments
Las Vegas, NV
06.2010 - 05.2012
- Cultivated relationships with key clients to drive large format sales growth.
- Developed and executed innovative promotional strategies to enhance product visibility.
- Analyzed market trends to identify new business opportunities within territory.
- Collaborated with cross-functional teams to ensure alignment on sales initiatives.
Large Format Sales Representative
Pepsi Bottling Group
Las Vegas, NV
06.2008 - 06.2010
- Developed long-lasting relationships with key accounts, resulting in repeat business and increased loyalty amongst clientele.
- Exceeded monthly and quarterly sales targets through dedicated prospecting, strategic negotiation tactics, and effective account management.
- Enhanced overall brand visibility by participating in industry trade shows and networking events, showcasing large format capabilities.
Education
High School Diploma -
Chaparral HS
Las Vegas, NV06-2003
Skills
- Positive demeanor
- Teamwork and collaboration
- Customer service
- Problem-solving
- Time management
- Attention to detail
- Flexible and adaptable
Timeline
ORM
Coca Cola Southwest Beverages
10.2025 - Current
District Sales Manager
Red Bull Distribution Center
04.2022 - 08.2025
District Sales Manager
Red Bull Distribution
06.2020 - 04.2022
District Sales Manager
Red Bull Distribution
06.2018 - 06.2020
District Sales Manager
Red Bull Distribution
01.2017 - 06.2018
District Sales Manager
Red Bull Distribution
11.2015 - 01.2017
Account Sales Manager
Red Bull Distribution
05.2012 - 11.2015
Large Format Sales Representative
Coca Cola Refreshments
06.2010 - 05.2012
Large Format Sales Representative
Pepsi Bottling Group
06.2008 - 06.2010
High School Diploma -
Chaparral HS