JEFFREY A. DRISCOLL
Marietta
Summary
Over 35 years of sales and sales management experience in the consumer products industry. Successfully gained distribution in all major channels including supermarket chains, mass merchants, specialty chains, drug stores and online and e-commerce retailers. Effective and proficient in new product development and rollouts, sales force management, territory management, service organization management and trade show marketing and branding. Created and conducted effective presentations to senior executives and key decision makers on a regional and national level. Consistently achieved customer retention, new customer acquisition and market share growth via efficient management of current accounts and strategic prospecting.
Experienced with strategic planning, team leadership, and operational excellence. Utilizes forward-thinking approach to drive business growth and streamline processes. Track record of fostering collaborative environments and achieving measurable results.
Overview
38
38
years of professional experience
1
1
Certification
Work History
Managing Director
For Arts Sake Greetings & Gifts
Atlanta, GA
08.2011 - 05.2025
- Successfully launched a consumer products company with full US operational responsibility, P&L and budget management as well as marketing/strategic brand development
- Sales Management and Key Account Sales
- Opened, managed and merchandised company showroom at AmericasMart
- Operational management of a third party warehouse and distribution center (office staff and in house sales)
- Hired/managed new field sales force in US and Canada; negotiated US and Canadian distributor contracts
- Marketing management of website and catalog creative-design and editing
- New product development for distribution in five countries; includes caption writing, market research, testing and packaging
- Significant Achievements
- Managed 110 Independent sales agents
- Grew revenue to $3M in sales in 3 years
National Director of Sales & Marketing
Fravessi / Paper Street Greetings
Atlanta, GA
01.2006 - 08.2011
- Interviewed, hired, trained and motivated a sales force of over 160 sales representatives
- Held direct responsibility for all sales and marketing plans for both divisions
- Created In-House Sales program and oversaw implementation training and daily management
- Negotiated all corporate sales contracts, rep group contracts and artist contracts
- Created, developed and sourced greeting cards and their designs and ancillary product
- Significant Achievements
- Reversed eroding customer base by initiating In-House Sales Program
- Grew sales by 105% in a two-year period
National Sales Manager
T&T Sales
Atlanta, GA
07.2002 - 01.2006
- Sales plan development including goals, strategies and forecasts
- Hired, trained and managed 142 independent sales representatives in the US and Canada
- Key account sales responsibility for US and Canada
- Consulted on manufacturing agreements for Chinese and Philippine vendors
- US liaison for Collegiate Licensing Corporation/universities for exclusive branded jewelry lines
- Significant Achievements
- Gained distribution in Kroger, Hallmark Stores and Target
- Territory representative sales goals met by 96% of sales force
Director of Sales
Suzy’s Zoo Greeting Cards
Atlanta, GA
05.1998 - 07.2002
- Overall sales responsibility for US, Caribbean & Puerto Rico
- Successfully called on key accounts and managed 25 manufacturer representative groups and 158 independent sales representatives
- Developed annual budget forecasts, sales goals and marketing strategies
- Initiated national headquarter calls to solidify company’s presence and facilitated ways to otherwise foster the business relationship. Accounts included Target, K-Mart and Jo-Ann Stores
- Significant Achievements
- Increased sales from $2.8M to $6M over a year and a half span
- Increased manufacturer rep group sales by 64% over prior year
Key Account Manager
Recycled Paper Greetings Inc.
Atlanta, GA
12.1993 - 05.1998
- Managed and developed Key Account base in excess of $10M that included Kroger, Eckerd, Fedex-Kinko’s, WH Smith and Paradise Shops.
- Responsibility included all major headquartered accounts in GA, AL, FL, TN, NC, SC, MS. Sub-account responsibility included entire US, Canada, PR.
- Managed and motivated 55 part-time sales merchandisers.
- Significant Achievements
- 1994, 1995 earned sales achievement award for opening the most new accounts company-wide
- 1997 Champions Club Award recipient for greatest sales increase over prior year
- Increased sales from $220K to over $10M over a four-year period
Regional Account Manager
Western Publishing Co.
Atlanta, GA
10.1990 - 12.1993
- Responsible for Toys R Us, Kroger, Sears, Drug Emporium, SE News, JC Penney, Cub Foods, Woolworth and many other retailers, mass merchants and drug chains in Georgia and Alabama territories.
- Conducted sales calls at chain headquarters and at store level in establishing relationships with key buyers and managers.
- Selected, trained and supervised 17 sales associates.
- Significant Achievements
- Increased sales from $860K to over $2M annually
- Achieved 130% to budget in 1991 and 106% to budget in 1992 based on 40% quota increase
Regional Account Executive
Russ Berrie & Company
Atlanta, GA
02.1987 - 10.1990
- Managed a client base of over 1,300 accounts including Drug Emporium, Hallmark and JC Penney in addition to independent pharmacies and drug stores.
- Introduced new lines, performed in-store merchandising and marketing programs.
- Significant Achievements
- Earned “Outstanding Account Executive” award 11 times
- Opened 234 new accounts, increasing sales from $154K to $1.3M
Education
Bachelor of Science - Business Administration
Bowling Green State University
Skills
- Leadership and team building
- Problem resolution
- Operations management
- Team player
- Effective leader
- Training and coaching
- Time management
- Efficient multi-tasker
- Staff management
- Customer relations
- Training and development
- Relationship building
Accomplishments
- Supervision - Supervised sales team to monitor sales activity and goal achievement.
- Staffing - Worked directly with Human Resources to streamline hiring and onboarding process.
- Marketing - Implemented marketing strategies which resulted in 100% growth of customer base.
- Resolved product issue through consumer testing.
- Supervised team of 110 staff members.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
Certification
- Dale Carnegie Sales Training - 1987-1992
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Managing Director
For Arts Sake Greetings & Gifts
08.2011 - 05.2025
National Director of Sales & Marketing
Fravessi / Paper Street Greetings
01.2006 - 08.2011
National Sales Manager
T&T Sales
07.2002 - 01.2006
Director of Sales
Suzy’s Zoo Greeting Cards
05.1998 - 07.2002
Key Account Manager
Recycled Paper Greetings Inc.
12.1993 - 05.1998
Regional Account Manager
Western Publishing Co.
10.1990 - 12.1993
Regional Account Executive
Russ Berrie & Company
02.1987 - 10.1990
Bachelor of Science - Business Administration
Bowling Green State University