Summary
Overview
Work History
Education
Skills
Outreach
Affiliations
Accomplishments
Certification
Websites
Timeline
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JEFFREY BURNETT

Plant City,FL

Summary

Marketing & Multi Store Leader – Service-Oriented leader with 18 years experience in Managing diverse markets from NYC to Tampa. Skilled in developing leaders through training execution while managing budgets and market demands. Expertise in sales and market strategy for growing and expanding foot prints withing Food Service & Retail Industries. Highly motivate, high energy and compassionate innovator who focuses on team growth through exceeding sales and KPI metrics.

Overview

18
18

Years of Business Management Experience

9
9

Years of Food Service & Safety Experience

16
16

Years of dedication being a Charitable Volunteer

Work History

Owner/Operations Manager

Red Stripe Construction
Tampa, FL
06.2020 - Current
  • Oversee all operational and marketing aspects of a concrete company - including payroll, travel, vendor relations, ordering/deliveries, Project Manager & General Contracting duties with the state and county
  • Expanded work to 13 states over the last two years of operations with commercial sites for Lockheed Martin, Walmart, Home Depot, and CircleK
  • Developed relationships with 20+ vendors/home improvement stores for best deals and best products for our clients
  • Generated over $1.3 million in revenue in the first full year, with last year trending toward $1.525 million
  • Operated up to four open sites with team size on single site was 8-10 skilled workers, with 30-50 laborers and subcontractors
  • Managed all contracts, and subcontractor agreements, while also developing and executing permitting, OSHA training, punch walks, and travel arrangements.

District Manager

Aldi USA
Haines City, FL
10.2022 - 05.2023
  • Managed four locations after original training phase, with volume exceeding $14 million and 112 associates
  • Controlled payroll, hiring/training, product sets, and roll outs of self-checkout, geofencing and pick up
  • Oversaw seven locations with 350 employees and $92 million in sales generation
  • Stores ranged from $7 million - $16 million in volume while meeting all budgets, service metrics, and sales goals.

Florida Marketing Manager

Wawa
Tampa: Orlando: Miami, FL
05.2015 - 10.2020
  • Direct report to CMO/CEO for Florida growth plan, new territory growth, and entering Jacksonville & Miami Markets
  • Wrote/Managed development plans, community relations meetings/events, coordinated with local sports teams (youth to professional), advertising budgets, and assisted with graphics team and construction team
  • Oversaw areas in Manatee County, Orange County, and Hillsborough County ranging from 8-15 stores with up to 600 associates and store averages of $7mil inside sales and $16mil fuel sales annually
  • Oversaw the grand openings of 100+ stores, from grand openings, marketing and advertising plans, profit and budget projections, align volunteer organizations in new territories, and driving Wawa’s brand acknowledgment (Including signing iHeart Radio deal)
  • Helped our Area Manager teams to develop focus points on customer service, sales, and fuel concepts while exceeding our customer service standards.

Regional Merchandise Manager

Bed Bath & Beyond Inc.
Brandon, FL + 5 Locations: Mid-Atlantic USA, FL
05.2009 - 04.2015
  • Markets in (4) states and in charge of US-East management training program and onboarding
  • Helped pilot training program with all banner concepts with direct planning of TD team, VP of Stores, and helped build budgets of $40mil with ROI plans and goals
  • Oversaw marketing strategy while working with buyers, planners, and directors on GP, product placement, and customer feedback
  • Assisted with development of our “test store” and launching ship-to-home while gathering information on products, graphics, and conducting seminars for our teams
  • Built vendor relations and traveled to train in over 60 locations to create $50M in sales per year from product expansion, vendor management, and space management within tech, “Store within a store” concepts.
  • Oversaw up to 400 associates and $70mil in annual sales while continuing a mentorship and training role.

Education

Bachelor of Science - Physical Education/University Education

Lyndon State College
Lyndonville, VT
05-2008

Skills

  • Multi Store Management
  • Marketing Strategy
  • Sales Management
  • KPI Management
  • Profit and Loss Analysis
  • Vendor Management/Negotiation
  • Distribution Channels - Lean/6Sigma
  • Development & Leadership
  • Succession Planning
  • Sales Goals/Budgets
  • Small Business Operations
  • Project Management
  • Revenue Generation
  • Payroll Management
  • Community Relations
  • Advertising Budgets
  • Territory Expansion
  • Space Management
  • Business Software
  • Community Volunteer Work

Outreach

  • Red Stripe Construction - Involved in community volunteer work, giving back to our First Responders & Veterans to assist with any building needs, assistance, and volunteer work on projects, and connected over 25 local businesses to join a coalition to continue to give back! Work with Kevin @ 99.5, Cindy @ 103.5 to keep driving engagement for our Veterans & First Responders.
  • Wawa - Veterans Alliance & Young Leader Alliance. Provided support, community volunteering, and drove all members of Wawa to assist and join our teams to keep connected with the communities of Veteran Affairs & Newly graduated leaders., Helped create and develop Continued Education & Sporting alliance with our local youth teams in 7 counties. Set up marketing booths, provide refreshments and sponsorships, while giving the opportunity to our local High-School and Collegiate Athletes.

Affiliations

  • Multi sport athlete/captain in HS & College.
  • Malone Country Club - Members Champion 2005/2006.
  • Volunteer for charitable organization 19 years running.

Accomplishments

  • Presidents Club Nominee - Wawa
  • Florida Young Leaders Nominee - 2014

Certification

  • ServSafe Certified and Food Quality Auditor
  • Florida Real Estate Licensee (Completion - Fall 2024)
  • Business Leadership seminars and speaker - 2019 - 2022.

Timeline

District Manager

Aldi USA
10.2022 - 05.2023

Owner/Operations Manager

Red Stripe Construction
06.2020 - Current

Florida Marketing Manager

Wawa
05.2015 - 10.2020

Regional Merchandise Manager

Bed Bath & Beyond Inc.
05.2009 - 04.2015

Bachelor of Science - Physical Education/University Education

Lyndon State College
JEFFREY BURNETT