Jeffrey Friedman
Middletown,NJ
Summary
A results-driven leader with over 30 years experience in the media industry with a successful track record of increasing revenue, market share, and profitability in highly competitive industries. Strong expertise in developing cutting-edge marketing strategies, and transforming content to new digital platforms.
Overview
27
27
years of professional experience
Work History
EVP
Shuttlerock
04.2021 - Current
- HIred to drive & build NAM sales.
- Recruited & hired , SMB, Mid-Market & Enterprise sales force.
- Built compensation plans to drive budgeted goals
- Set up NAM budget targets & services
- Enhanced product offerings to meet customer needs.
- Worked in concert with customer success team, marketing, partnerships, fincance and product.
- Surpassed expectations by achieving unprecedented growth in first year of operation by effectively building high performing teams and using analytics to measure achievable results.
- Oversaw divisional marketing, advertising and new product development.
- Communicated business performance, forecasts and strategies to investors and shareholders.
EVP
Winsight, LLC
04.2017 - 04.2021
- Oversaw $35 million portfolio of retail & foodservice multimedia product
- Built new events & digital products to drive organic growth while balancing traditional print products.
- Launched grocery platform to # 1 in marketshare within a year & half
- Surpassed expectations by achieving unprecedented growth in first year of operation by effectively building high performing teams and using analytics to measure achievable results.
SVP/ Group Brand Director
Ensemble IQ
04.2011 - 04.2017
- Oversaw multimedia platforms for grocery, mass, drug, convenience, specialty, tech.
- Established and drove culture of mentorship and inclusiveness across extended team.
- Created and managed budgets to maximize brand reach and engagement.
- Built the largest DEI event in the industry
- Developed niche events that drove 70% to bottomline
- help set up company to get an acquired by PE
Vice President of Information & Solutions
VNU/Nielsen
01.1997 - 01.2010
- Ran retail BTB division
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Integrated Nielsen data & insights with our media to drive thought leadership.
Education
- BA - Business/History
University of Maryland
Skills
- Leading & Mentoring Teams
- Driving Organic Growth
- Leadership
- Sales Growth
- Budgeting & Forecasting
- Employee Motivation and Performance
- Build & Define New Revenue Streams
Timeline
EVP
Shuttlerock
04.2021 - Current
EVP
Winsight, LLC
04.2017 - 04.2021
SVP/ Group Brand Director
Ensemble IQ
04.2011 - 04.2017
Vice President of Information & Solutions
VNU/Nielsen
01.1997 - 01.2010
- BA - Business/History
University of Maryland
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