Jeffrey Nichols

As Division Manager of The Estates Group, a Florida fine wine division, I led up to 9 managers and 40 sales leads, KAMs, and sales support through significant organizational change, including three reorganizations in two years, while maintaining focus and achieving key objectives. By fostering strong team dynamics through clear communication, collaboration, and goal setting, the team led Florida in percentage dollar growth for the past two years. I increased market efficiency by streamlining processes, implementing new management strategies, and creating intuitive tools like an interactive KPI tracker and Microsoft Teams folders to enhance alignment and organization. Additionally, I built strong relationships with key stakeholders, improving collaboration between sales, operations, and suppliers for a more cohesive working environment.

As a Luxury Specialist I provided personalized wine and spirit recommendations tailored to customers' preferences, enhancing their buying experience. By partnering with suppliers, I ensured optimal product placement and promotional support within my territory. Collaborating with sales, marketing, and management teams, we developed effective solutions to achieve shared objectives. Additionally, I led a team of six specialists who consistently exceeded sales targets while fostering a positive and productive work environment.

In my role as Sales Lead On-Premise I consistently exceeded wine, spirit, and beer sales targets through proactive prospecting, relationship-building, and effective deal-closing. By delivering excellent customer service and maintaining consistent client engagement, I built strong, long-lasting relationships. After moving to management, I trained, coached, and mentored a dynamic on-premise full-book sales team, fostering a competitive environment that promoted professional growth and skill development. As a result, our team led the state in On-Premise Tier 1 goal attainment for most years.

• Held positions as Kitchen Manager (Pizzeria Uno) Server, Bartender & Beverage Manager.
• Served high customer volumes during special events, nights, and weekends.
• Managed cash handling duties responsibly, ensuring accurate accounting at the end of each shift.
• Developed loyal clientele by consistently delivering outstanding service and engaging in friendly conversation.
• Trained new staff on bar procedures, cocktail recipes, and customer service standards, ensuring consistent service quality.