Jehanzeb Shakoor

• Repositioned DoorDash as a category-defining brand by leading its first national cross-channel campaign (Display, Social, Programmatic, Strategic Partnerships), driving a 60% YoY lift in new customer acquisition
• Built DoorDash’s Gaming vertical from scratch, launching campaigns on Twitch and YouTube that drove a 45% lift in Gen Z engagement and secured gaming as a dedicated brand pillar
• Created and evolved the ‘Battle of the Brands’ cultural IP, starting as ‘Battle of the Snacks’ and scaling it into an annual branded tournament –culminating in 2025 with the first-ever Fortnite activation via The Glitch, unlocking record youth engagement and cementing DoorDash in gaming culture
• Concepted and pitched interactive branded programs with Twitch creators and streamers, integrating DoorDash seamlessly into livestreams and esports moments to deliver authentic, culture-driven storytelling
• Negotiated and structured $7M+ in added value across premium media investments, blending custom content opportunities with scalable reach tactics
• Engineered a cross-channel measurement framework, connecting brand lift metrics (ad recall, awareness) to lower-funnel KPIs (ROAS, conversions) to inform creative and media optimizations
• Supported new business growth by leading strategic storytelling, authoring creative POVs, and presenting innovative partnership ideas for emerging media and branded content
• Developed net-new activations for national tentpoles, securing exclusive premium placements and sponsorships within budget through aggressive vendor negotiations

YETI

• Owned brand and performance media activations: Managed campaigns across the full funnel to support product storytelling and DTC growth strategies
• Collaborated with lifestyle publishers to elevate brand affinity: Developed native and content-led integrations that boosted retention and onsite behavior

XFL

• Spearheaded go-to-market relaunch strategy:Developed and executed the full digital plan for the XFL’s return, achieving 28% stronger ROI than category benchmarks
• Built segmentation and tracking infrastructure from scratch: Enabled actionable targeting and measurement in the absence of CRM data —leading to a 50% lift in digital engagement