Jen Barth
PORTLAND,OR
Summary
Collaborative, curious, & nimble leader drawing on diverse perspectives in the agency, corporate, entrepreneurial & nonprofit/social good spaces. Industry experience includes: Agencies [Advertising, Communications, Creative, PR & Research firms], B2B Services, DEI, Education, Finance, Media, Nonprofit, Startups, Workforce Development & others.
Overview
28
28
years of professional experience
Work History
Founder & Principal
Big Small Brands
Portland, United States
02.2010 - Current
Lead growth consultancy focused on helping teams deepen insights, build relationships & revenue, & strengthen communications & marketing impact.
Executive Director
Schoolhouse Supplies
Portland, Oregon
06.2012 - 11.2014
Oversaw nonprofit operating Oregon's Free Store for Teachers, promoting educational equity in local public schools.
VP Marketing & Business Development
Kelton Global
Culver City, CA
09.2008 - 03.2010
Directed communications, prospect cultivation, & client marketing for emerging brand research consultancy.
VP Business Development
Siegel+Gale
Los Angeles, CA
10.2004 - 09.2008
Drove West Coast prospecting, pitches, & client relations for global branding firm; served on Omnicom's cross-agency team to drive network collaborations & referrals.
Director Product Marketing
Edmunds.com
Santa Monica , CA
02.2001 - 02.2003
Managed lead generation product line & supported agency, OEM, and content syndication partnerships.
Customer Marketing Director
Citysearch.com
Pasadena, CA
01.1998 - 02.2001
Promoted from NE Region Manager for online city guide network after doubling retention rates & achieving #1 upsell revenue nationwide. Created customer loyalty programs, sales team promotions, & training tools for local market teams.
Campaign Director, Team in Training
Leukemia & Lymphoma Society Of America
03.1996 - 12.1999
Managed marketing & fundraising for NYC Chapter; Promoted to national mentorship team to coach underperforming chapters & support corporate sponsors & partners.
Education
Coursework - Marketing & Media
The New School
New York, NYBachelor of Arts -
Vassar College
Poughkeepsie, NYSkills
Agency Partnerships
Audience / Marketing Research
Board Development
Business Development
Community Engagement / CSR
Content & Marketing Strategy
Nonprofit Leadership
Partnership & Program Management
Strategic Planning
Team Coaching/Training
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Community Engagement Highlights
Board of Directors, Dress for Success Oregon
Sponsorship Committee, 2020 Women on Boards
Member, B Corp Community Supporter & Champions Retreat Participant; Business for a Better Portland
Trainer: Brand-om Acts of Kindness series producer; Mercy Corps NW Small Business trainer; Regional Arts & Culture Council series instructor; PSU Digital Marketing Conference speaker
Other Volunteer Leadership Roles: BE SMART for Kids; Reach Out & Read; Step Up Women's Network; United Nations Foundation
Recognitions
Inaugural Member, Prichard's Portland Ten Changemakers
Inaugural Champion, UN Foundation's Shot@Life Campaign
Orchid Award Recipient, Portland Business Journal
Oregon Delegate & National Mentor, Mom Congress on Education & Learning at Georgetown University
Timeline
Executive Director
Schoolhouse Supplies
06.2012 - 11.2014
Founder & Principal
Big Small Brands
02.2010 - Current
VP Marketing & Business Development
Kelton Global
09.2008 - 03.2010
VP Business Development
Siegel+Gale
10.2004 - 09.2008
Director Product Marketing
Edmunds.com
02.2001 - 02.2003
Customer Marketing Director
Citysearch.com
01.1998 - 02.2001
Campaign Director, Team in Training
Leukemia & Lymphoma Society Of America
03.1996 - 12.1999
Coursework - Marketing & Media
The New School
Bachelor of Arts -
Vassar College