Barbara J (B.J.) Mitchel
Chicago,IL
Summary
Senior digital media and advertising sales executive with 20+ years of experience driving multimillion-dollar revenue growth across programmatic advertising, CTV/OTT, OLV, mobile, podcast, and AI-powered advertising solutions. Proven success building new territories, opening regional offices, developing strategic agency partnerships, and scaling revenue across startup, growth-stage, and enterprise media organizations. Deep relationships with holding companies, independent agencies, and Fortune 500 brands nationwide. Expertise in consultative sales, enterprise account management, multicultural marketing, and go-to-market strategy.
Overview
33
33
years of professional experience
Work History
Executive Sales Consultant
MariVi and Company LLC.
03.2026 - Current
- Provide strategic sales consulting and business development support for digital media and advertising technology initiatives.
- Advise on revenue growth strategies, agency partnerships, and market expansion opportunities.
- Support AI-driven advertising and media sales initiatives.
Vice President of Sales
PrismaIQ
02.2025 - 12.2025
- Led sales strategy and revenue development for AI-powered advertising and digital media solutions.
- Developed strategic partnerships with agencies and enterprise advertisers.
- Drove new business development across programmatic, digital video, and advanced advertising products.
Executive Sales Consultant, Midwest
Relevant+
02.2024 - 11.2024
- Managed Midwest territory sales initiatives for digital advertising solutions.
- Expanded agency relationships and identified new revenue opportunities.
- Delivered consultative sales support across media, programmatic, and audience-targeting solutions.
Vice President of Sales
MundoNow & OYENOS Podcast Network
02.2023 - 11.2023
- Opened Chicago office and led sales across the Midwest, Canada, Texas, and West Coast territories.
Vice President of Sales, Midwest
Adsmovil
09.2019 - 02.2023
- Opened and led the Chicago office for a multicultural and mobile-first advertising technology company.
- Managed Midwest territory spanning Canada through Texas.
- Grew annual revenue from $50K to $3.5M through strategic agency partnerships and programmatic advertising solutions.
- Sold mobile, programmatic, video, audience targeting, and multicultural media solutions.
- Developed strong relationships with holding companies, independent agencies, and enterprise brands.
Senior Sales Director
Pulpo (An Entravision Company)
09.2017 - 08.2019
- Managed Midwest sales territory for multicultural digital media and advertising solutions.
- Increased annual revenue from $60K to $2.4M within two years.
- Sold programmatic advertising, mobile media, digital video, and branded content solutions.
- Expanded agency partnerships and advertiser relationships throughout the region.
Sales Director, Midwest & Detroit
Newsweek / IBT Media
10.2016 - 09.2017
- Re-opened Chicago office and represented Newsweek, International Business Times, Medical Daily, iDigital Times, and Latin Times properties.
- Developed strategic advertising partnerships with Midwest agencies and advertisers.
- Managed digital media sales across news, business, and lifestyle publishing brands.
Vice President, U.S. National Sales
Batanga Media (now ViX, Inc.)
05.2011 - 09.2016
- Led U.S. national sales for global Hispanic-focused digital media and content company.
- Managed team of six sales professionals across multiple U.S. markets.
- Oversaw display, video, audio, and mobile advertising sales.
- Increased annual sales revenue by 30% year over year.
- Grew total company revenue to $32M.
Vice President of Sales, Western Region
Batanga Media (now ViX, Inc.)
09.2010 - 05.2011
- Managed West Coast and Midwest sales territories including Los Angeles and San Francisco.
- Increased Midwest sales by 35% and West Coast sales by 25%.
- Directed regional sales strategy and agency development initiatives.
Sales Director, Central Region
Batanga Media (now ViX, Inc.)
01.2008 - 09.2010
- Opened Chicago office and established Midwest sales operations.
- Tripled regional revenue in first year and doubled growth in second year.
- Managed major accounts including Procter & Gamble, Unilever, Wrigley, BlackBerry, and Sprint.
Director, Midwest Sales
Business.com
09.2004 - 01.2008
- Opened Chicago office for B2B search engine and digital advertising platform.
- Increased Midwest sales revenue by 400%.
- Managed strategic accounts including Hewlett-Packard, Dell, Scottrade, and Uline.
- Drove enterprise advertising partnerships and lead-generation solutions.
Sales Director
AOL
10.2001 - 08.2004
- Specialized in CPG advertising sales and enterprise account management.
- Managed General Mills, the company’s largest Midwest account.
- Additional key clients included Kraft, ConAgra, Kellogg’s, Nestlé, and Purina.
- Sold integrated digital advertising and brand marketing solutions.
Vice President of Sales
Engage Inc. (A CMGI Company)
05.1999 - 10.2001
- Managed seven-person national sales team for AudienceNet profile-driven advertising platform.
- Collaborated with product management to launch new advertising products and pricing strategies.
- Led national sales development and strategic client initiatives.
Senior Sales Representative
McGraw-Hill / LAN Times (Acquired by CMP Media)
11.1993 - 05.1999
- Named Sales Representative of the Year for three consecutive years.
- Managed major technology accounts including U.S. Robotics, Compaq Computer, and NEC.
- Developed integrated advertising programs for enterprise technology brands.
Education
Bachelor’s Degree -
The University of Texas at Austin
Skills
- Programmatic Advertising
- CTV/OTT
- Digital Media Sales
- Mobile Advertising
- Podcast Advertising
- Online Video (OLV)
- AI Advertising Solutions
- Agency Partnerships
- Enterprise Sales
- Revenue Growth
- Strategic Partnerships
- Multicultural Marketing
- Hispanic Media
- Client Acquisition
- Sales Leadership
- Account Management
- DSP Platforms
- Media Strategy
- Business Development
- Go-to-Market Strategy
- Salesforce CRM
- Audience Targeting
- Omnichannel Marketing
- New Business Development
- Team Leadership
- Forecasting
- Negotiation
- Programmatic Advertising Platforms
- DSP Technologies
- Digital Video
- Podcast Platforms
- Audience Targeting Solutions
- Data-Driven Marketing
- Omnichannel Advertising Solutions
- AI-Powered Advertising Technologies
- Negotiation expertise
- Sales presentations
- Client acquisition
- Customer engagement
- Teamwork
- Teamwork and collaboration
- Problem-solving
- Problem-solving abilities
- Multitasking
- Reliability
- Excellent communication
- Customer satisfaction
- Team collaboration
- Team leadership
- Active listening
- Adaptability and flexibility
- Relationship building
- Team building
- Self motivation
- Interpersonal skills
- Conflict resolution
- Goal setting
- Professionalism
- Solution selling
- Social media marketing
- Continuous improvement
- Adaptability
- Customer retention
- Pipeline management
- Professional demeanor
- Problem-solving aptitude
- Revenue growth
- Cold calling
- Territory management
- Business development
- Persuasive communication
- Consultative selling
- Full-cycle sales process
- Acquire new business
- Effective customer upselling
Timeline
Executive Sales Consultant
MariVi and Company LLC.
03.2026 - Current
Vice President of Sales
PrismaIQ
02.2025 - 12.2025
Executive Sales Consultant, Midwest
Relevant+
02.2024 - 11.2024
Vice President of Sales
MundoNow & OYENOS Podcast Network
02.2023 - 11.2023
Vice President of Sales, Midwest
Adsmovil
09.2019 - 02.2023
Senior Sales Director
Pulpo (An Entravision Company)
09.2017 - 08.2019
Sales Director, Midwest & Detroit
Newsweek / IBT Media
10.2016 - 09.2017
Vice President, U.S. National Sales
Batanga Media (now ViX, Inc.)
05.2011 - 09.2016
Vice President of Sales, Western Region
Batanga Media (now ViX, Inc.)
09.2010 - 05.2011
Sales Director, Central Region
Batanga Media (now ViX, Inc.)
01.2008 - 09.2010
Director, Midwest Sales
Business.com
09.2004 - 01.2008
Sales Director
AOL
10.2001 - 08.2004
Vice President of Sales
Engage Inc. (A CMGI Company)
05.1999 - 10.2001
Senior Sales Representative
McGraw-Hill / LAN Times (Acquired by CMP Media)
11.1993 - 05.1999
Bachelor’s Degree -
The University of Texas at Austin