Overview
Work History
Education
Skills
Certification
Timeline
Generic

SYLVIA KAPLAN

Wayne,NJ

Overview

14
14
years of professional experience
1
1
Certification

Work History

SALES DIRECTOR

tvScientific
New York
03.2023 - Current
  • Sell Self-Serve and Managed DSP for buying CTV programmatically to brands and agencies with performance and branding objectives
  • Generate new business opportunities by leveraging relationships, cold calling and representing tvScientific at industry events and trade shows
  • Drive revenue growth, breaking all new business by effectively leveraging industry contacts and consultative strategic sales initiatives.

SENIOR ACCOUNT EXECUTIVE

Amazon
New York
04.2022 - 01.2023
  • As the Soft-Line Category manager for CTV sponsorships and FAST advertising strategies for Amazon and the Amazon DSP, I sold opportunities including in show product placement, Amazon FAST Channels, live sports sponsorships, and custom executions
  • Reached 133% of sales goal for 2022 via new business and by growing existing advertisers.

DIRECTOR OF SALES

Publishers Clearing House
New York
11.2021 - 04.2022
  • Managed all sales and business strategies at a leading multiplatform entertainment and commerce publishing company
  • Developed sales strategies for digital, social, native advertising, technology, data, programmatic, and custom media solutions, growing new business by over 125% in less than a year.

SENIOR SALES EXECUTIVE

Valassis Inc, formerly MaxPoint
New York
04.2019 - 09.2021
  • Collaborated with executives, brand managers, and marketers to craft sales strategies across streaming TV, programmatic advertising, technology, marketing, data, insights, and media solutions, specifically tailored for healthcare advertisers
  • Achieved 135% of the FY20 goal.

NATIONAL SALES DIRECTOR

Prodege LLC
New York
07.2010 - 03.2019
  • Managed sales and marketing strategies and promoted the company brand by establishing effective client relationships at an innovative marketing and consumer insights service provider
  • Grew assigned territory from $20K to $4.1M in annual revenue.

Education

Bachelor of Arts in Communications -

HUNTER COLLEGE

Skills

  • Business & Proposal Development
  • Programmatic & Solution Sales
  • Consulting
  • Contract Negotiation
  • Team Leadership & Mentorship
  • Sponsorships
  • Digital & Mobile Advertising
  • Digital Media
  • Streaming Services
  • Campaign Performance Analysis
  • ComScore
  • Google Analytics
  • Atlas
  • Kantar Media
  • Salesforce
  • Startups
  • End to End Sales
  • Digital Strategy
  • Programmatic Advertising
  • Competitive Analysis
  • Large Deals

Certification

MILLER HEIMAN SALES TRAINING

Timeline

SALES DIRECTOR

tvScientific
03.2023 - Current

SENIOR ACCOUNT EXECUTIVE

Amazon
04.2022 - 01.2023

DIRECTOR OF SALES

Publishers Clearing House
11.2021 - 04.2022

SENIOR SALES EXECUTIVE

Valassis Inc, formerly MaxPoint
04.2019 - 09.2021

NATIONAL SALES DIRECTOR

Prodege LLC
07.2010 - 03.2019
MILLER HEIMAN SALES TRAINING

Bachelor of Arts in Communications -

HUNTER COLLEGE
SYLVIA KAPLAN