Sell Self-Serve and Managed DSP for buying CTV programmatically to brands and agencies with performance and branding objectives
Generate new business opportunities by leveraging relationships, cold calling and representing tvScientific at industry events and trade shows
Drive revenue growth, breaking all new business by effectively leveraging industry contacts and consultative strategic sales initiatives.
SENIOR ACCOUNT EXECUTIVE
Amazon
New York
04.2022 - 01.2023
As the Soft-Line Category manager for CTV sponsorships and FAST advertising strategies for Amazon and the Amazon DSP, I sold opportunities including in show product placement, Amazon FAST Channels, live sports sponsorships, and custom executions
Reached 133% of sales goal for 2022 via new business and by growing existing advertisers.
DIRECTOR OF SALES
Publishers Clearing House
New York
11.2021 - 04.2022
Managed all sales and business strategies at a leading multiplatform entertainment and commerce publishing company
Developed sales strategies for digital, social, native advertising, technology, data, programmatic, and custom media solutions, growing new business by over 125% in less than a year.
SENIOR SALES EXECUTIVE
Valassis Inc, formerly MaxPoint
New York
04.2019 - 09.2021
Collaborated with executives, brand managers, and marketers to craft sales strategies across streaming TV, programmatic advertising, technology, marketing, data, insights, and media solutions, specifically tailored for healthcare advertisers
Achieved 135% of the FY20 goal.
NATIONAL SALES DIRECTOR
Prodege LLC
New York
07.2010 - 03.2019
Managed sales and marketing strategies and promoted the company brand by establishing effective client relationships at an innovative marketing and consumer insights service provider
Grew assigned territory from $20K to $4.1M in annual revenue.