Jen Deets
Edina,MN
Summary
My focus is building relationships with clients and internal partners and to be a committed team member to ensure project success. I have diverse experience in branding, marketing communications, photography projects, retail environments, trade shows and managing teams. I build communication plans based on business objectives and manage the budgets. I am passionate about good creative work that achieves goals.
Overview
25
25
years of professional experience
Work History
Account Manager
IWCO Direct Mail
07.2024 - Current
- Develop strategic client relationships to enhance account retention and satisfaction.
- Lead initiatives to streamline communication between clients and internal stakeholders, improving project transparency.
- Increase client satisfaction by building strong relationships and addressing their needs promptly.
- Clients include Tranzact Healthcare brands and Tilt Credit Card Company.
Account Manager
Triple20, Trade Show Exhibit Agency
Blaine, MN
01.2023 - 2024
- Responsible for over 40 clients and their trade show schedules throughout the year.
- Manage all aspects of trade show experiences, including booth designs, custom building, show services and onsite management.
- Create proposals for each project that align with client's budgets.
- Grow existing business and prospect new business.
Account Manager, Brand Team
Best Buy Creative
Richfield, Minnesota
01.2018 - 01.2021
- Managed the creation of campaigns to support the Best Buy brand across various business categories.
- Worked with internal cross-functional teams to develop customer-focused creative strategies.
- Oversaw the execution of style guides, social campaigns, print ads, radio spots and photography projects: guiding the work from brief to kickoff and through rounds of reviews with the working team and leadership.
- Worked closely with our internal creative team and outside agencies.
- Managed large scale photography projects both on location and in the Best Buy studio.
Account Manager, 3M
Schermer Agency
Minneapolis, MN
01.2017 - 01.2018
- Led the strategic integrated marketing efforts of the largest account at the agency: the Critical and Chronic Care Solutions Division of 3M.
- Collaborated with the 3M Global Marketing Communications Strategist on a daily basis, managing strategy and agency-client relationships.
- Led the development and production of strategic solutions to meet the client’s specific needs including product launches, content strategy, emerging/social media, trade show experiences and website development.
- Prepared proposals and managed program budgets, forecasting and invoicing.
Management Supervisor
Broadhead Agency
Minneapolis, MN
01.2014 - 01.2016
- Developed marketing plans for Swheat Scoop cat litter and led a team to execute the plans.
- Programs included content strategy, paid media, influencer outreach, social media, retail materials, packaging and video content.
- Led the overall rebranding of Swheat Scoop from a stale 20-year-old brand to a fresh modern one. New elements included logo, copy voice, packaging, trade materials, loyalty program and website.
Brand Development Supervisor
3M, Construction and Home Improvement Division
St. Paul, MN
01.2010 - 01.2013
- Developed and executed annual marketing communications plans for ScotchBlue and Duct Tape product lines with objectives, strategies and tactics aligned to key business objectives.
- Programs included content strategy, paid media, influencer outreach, social media, retail materials, packaging and video content.
- Worked closely with internal partners and external agencies on strategies for broadcast, website, PR, channel markets and merchandising.
- Managed a $16 million budget, modifying as needed to support business conditions.
Account Manager
Dustin Deets, LLC
Edina, MN
01.2001 - 01.2010
- Developed client relationships which lead to consulting on the client and agency side for almost ten years.
- Planned integrated campaigns, managed accounts, executed programs, wrote creative copy and internal communications and managed production.
- Corporate clients included Target, UCare, Best Buy, FedEx.
- Agency clients included Initio, FAME, Group One
Education
Bachelor of Arts - Journalism and Communications
University of Iowa
Iowa City, IASkills
- Integrated Marketing
- Brand Development
- Build and Manage Campaigns
- Relationship Management
- Event Planning & Execution
- Budget Management
- Strategic Marketing Planning
- Communication Skills
- Creative Thinking
- Account Management
- Client Relations
- Teamwork and collaboration
Timeline
Account Manager
IWCO Direct Mail
07.2024 - Current
Account Manager
Triple20, Trade Show Exhibit Agency
01.2023 - 2024
Account Manager, Brand Team
Best Buy Creative
01.2018 - 01.2021
Account Manager, 3M
Schermer Agency
01.2017 - 01.2018
Management Supervisor
Broadhead Agency
01.2014 - 01.2016
Brand Development Supervisor
3M, Construction and Home Improvement Division
01.2010 - 01.2013
Account Manager
Dustin Deets, LLC
01.2001 - 01.2010
Bachelor of Arts - Journalism and Communications
University of Iowa