Jena Abdelsayed
New York
Summary
Dynamic Sr. Customer Success Manager at Amazon with expertise in e-commerce brand launch strategy and data-driven decision making. Achieved 30% YoY sales growth through innovative product positioning and cross-functional collaboration. Proven ability to manage executive-level stakeholders while optimizing conversion rates and enhancing customer experiences in the luxury beauty sector.
Overview
10
10
years of professional experience
2
2
Certifications
Work History
Sr. Customer Success Manager
Amazon
Arlington
12.2023 - Current
- Led global go-to-market (GTM) execution and end-to-end product launches for 11 Estée Lauder Companies brands (Clinique, Bumble and bumble, Dr. Jart+, Too Faced, and Estée Lauder, translating brand strategy into marketplace-ready launches that drove incremental growth across the prestige beauty category.
- Owned category and campaign execution for core and new product initiatives, managing launch readiness across catalog setup, digital shelf optimization, A+ content, inventory preparedness, and promotional alignment to ensure flawless execution pre-, during, and post-launch.
- Planned and executed major campaign activations for Prime Day and Black Friday, partnering cross-functionally to deliver education-led storytelling, promotional toolkits, and optimized assortments that supported sustained category growth and customer adoption.
- Developed data-driven business plans and GTM recommendations rooted in performance analytics, resulting in 30% YoY sales growth, improved conversion, and enhanced customer experience through refined product positioning and messaging hierarchies.
- Partnered cross-functionally with Category Management, Supply Chain, Advertising, and Brand teams to align innovation timelines, commercial priorities, and campaign milestones, ensuring consistent execution across launches and evergreen programs.
- Analyzed category performance across traffic, conversion, sell-through, and sales lift, synthesizing insights into actionable recommendations to optimize campaign performance, refine GTM strategy, and inform future launch planning.
- Guided brands through pricing strategy, promotional mechanics, and competitive benchmarking, ensuring alignment with platform policies, while maintaining brand integrity and profitability in a highly competitive marketplace environment.
- Served as a strategic brand partner and trusted advisor, strengthening stakeholder relationships, and supporting long-term channel growth through ongoing performance reviews, post-launch recaps, and continuous optimization initiatives.
- Supported operational excellence and launch scalability by streamlining launch processes, championing best practices in digital shelf readiness, and integrating media and promotional strategy to improve speed to market and execution quality.
Assistant Buyer
Macy's INC
New York City
10.2021 - 12.2023
- Led project for elevated assortment development for Disney, doubling license sales and increasing sell-through.
- Executed stock strategies to optimize penetration in retail stores and e-commerce channels based on customer preferences.
- Collaborated with VPs and directors to devise strategies for initiatives and seasonal trends.
- Established strong vendor relationships, ensuring print quality and cost alignment to protect profitability.
- Oversaw marketing efforts for private brand and market vendors using homepage, email campaigns, and print materials.
- Analyzed sales data and product performance, delivering insights to buying, merchandising, and brand marketing teams.
- Partnered with merchandise planning team to implement sales, margin, and inventory plans.
Account Executive
Darktrace
Reston
03.2021 - 10.2021
- Leveraged CRM and process tools to manage client interactions, track activities, and generate accurate forecasts.
- Negotiated complex sales deals and cultivated partnerships, resulting in increased contract values and long-term relationships.
Account Executive
NewDay USA
Fulton
05.2020 - 03.2021
- Delivered consultative solutions aligned with client needs, improving retention and satisfaction rates.
- Collaborated with internal teams to ensure well-managed processes and high-quality service delivery.
Consumer Sales Associate
AT&T
Gaithersburg
12.2020 - 05.2020
- Delivered marketing strategies and tracked process changes to increase profit and sales.
- Sold products effectively by demonstrating product features, employing technical product knowledge to describe capabilities and limitations for customers.
- Continuously met or exceeded daily service quality and performance scores.
Retail Sales Representative
Best Buy Inc
Germantown
12.2015 - 09.2019
- Directed projects to build GE and Viking kitchen packages in million-dollar properties.
- Implemented best practices to foster exceptional customer care and managed inventory control processes.
Pharmaceutical Sales Manager
GIS Medical & Surgical Supplies
Gaithersburg
06.2016 - 07.2017
- Built partnerships with area businesses to increase referrals and managed company expenses to maximize profitability.
- Defined clear vision for store to guide operations and continuously develop business with higher profits, more satisfied customers, and greater market share.
- Controlled company expenses and liabilities to maximize profitability.
- Upgraded orders to rush shipments for clients requiring immediate turnaround.
Education
B.S - Biology
University of Maryland
College Park, MD05-2019
Associate of Science - Life Sciences
Montgomery College
Germantown, MD05-2017
Skills
- E-commerce brand launch strategy
- Conversion rate and funnel optimization
- Luxury and prestige brand positioning online
- Executive-level stakeholder management
- Data-driven decision making
- Product launch execution
- Cross-functional collaboration
- Digital shelf optimization
Certification
INSIDE LVMH CERTIFICATE | 2025 | Creation & Branding, Operations & Supply Chain
Affiliations
Lead Designer for the Amazon Sustainability Fashion Show- October 2024
Timeline
Sr. Customer Success Manager
Amazon
12.2023 - Current
Assistant Buyer
Macy's INC
10.2021 - 12.2023
Account Executive
Darktrace
03.2021 - 10.2021
Consumer Sales Associate
AT&T
12.2020 - 05.2020
Account Executive
NewDay USA
05.2020 - 03.2021
Pharmaceutical Sales Manager
GIS Medical & Surgical Supplies
06.2016 - 07.2017
Retail Sales Representative
Best Buy Inc
12.2015 - 09.2019
B.S - Biology
University of Maryland
Associate of Science - Life Sciences
Montgomery College