Jenn Joyce
Cedar Rapids,IA
Summary
Strategic communications and marketing leader with 15+ years of experience advising executive leadership, shaping public narratives, and building community trust. Proven ability to develop and execute comprehensive communication strategies across digital, media, and in-person channels. Background includes education leadership, stakeholder engagement, and brand management in highly visible community-facing organizations. Skilled in media relations, crisis communication, and aligning messaging with organizational goals to strengthen reputation and engagement.
Overview
16
16
years of professional experience
Work History
Vice President & Owner
Media VX
Cedar Rapids, IA
01.2022 - Current
- Lead strategic communications planning and execution for a portfolio of clients, aligning messaging with organizational goals and public perception priorities
- Advise business leaders on brand positioning, communication strategy, and audience engagement across multiple channels
- Develop and implement integrated campaigns utilizing digital media, video, and traditional outreach to increase visibility and engagement
- Manage relationships with external vendors, media partners, and stakeholders to ensure consistent messaging and successful campaign delivery
- Analyze campaign performance and audience data to refine communication strategies and improve outcomes
- Oversee content creation including press-style releases, visual storytelling, and multimedia assets
- Led cross-functional teams to drive project execution and operational efficiency.
- Directed strategic initiatives to enhance brand visibility and market engagement.
Marketing Director
Cassill Motors
Cedar Rapids, IA
01.2021 - Current
- Directed comprehensive communications and marketing strategy for a high-profile, community-facing organization, significantly increasing brand visibility and public engagement
- Collaborated with executive leadership to align communication initiatives with organizational priorities and growth goals
- Managed all public-facing communication channels including website, social media, digital advertising, and broadcast media
- Produced and directed video and multimedia content to support brand storytelling and audience connection
- Served as liaison between leadership, internal teams, and external partners to ensure consistent and effective communication
- Developed messaging strategies to strengthen community perception and customer trust, contributing to sustained organizational growth
- Coordinated campaigns and initiatives across multiple platforms, ensuring timely and cohesive communication
- Led cross-functional teams to implement integrated marketing campaigns across digital and traditional platforms.
- Developed and executed comprehensive marketing strategies to enhance brand visibility and market penetration.
Owner & Creative Director
Foto Jenn Inc
Iowa City–Cedar Rapids Area
01.2010 - Current
- Built and managed a client-facing business focused on visual storytelling, branding, and community engagement
- Developed and executed marketing and communication strategies for individuals, teams, and organizations
- Produced high-quality visual and digital content used for promotional, informational, and community engagement purposes
- Managed client relationships, project timelines, and communication to ensure high satisfaction and repeat business
- Utilized digital tools and platforms to enhance brand presence and audience reach
Digital Marketing Specialist
The New Bohemian Innovation Collaborative (NewBoCo)
Cedar Rapids, IA
01.2020 - 01.2021
- Developed go-to-market and communication strategies for startup organizations
- Managed website content and digital campaigns to support brand awareness and engagement
- Collaborated with cross-functional teams in a fast-paced, agile environment
- Supported nonprofit communication initiatives including digital advertising and outreach
Digital Marketing Specialist
Banowetz Marketing
Cedar Rapids, IA
01.2019 - 01.2020
- Designed and managed websites and digital communication platforms for clients
- Supported content creation including blogs, podcasts, and multimedia assets
- Managed client accounts and ensured alignment between communication strategies and business objectives
Director of Education
Link School
Cedar Rapids, IA
01.2010 - 01.2016
- Founded and led an educational program serving 30–100 students (PreK–12), establishing a strong reputation within the community
- Developed and communicated program vision, curriculum, and policies to families and stakeholders
- Built and maintained relationships with parents, students, and community members to foster trust and engagement
- Recruited, trained, and managed teaching staff and volunteers
- Oversaw program operations including budgeting, scheduling, and strategic planning
- Served as primary communicator for the organization, managing internal and external messaging
Education
Bachelor of Science - Education
Iowa State University
Ames, IA05-1997
Skills
- Strategic Communications Planning
- Media Relations & Public Information
- Reputation Management
- Community & Stakeholder Engagement
- Executive & Board-Level Communications
- Brand Development & Governance
- Social Media & Digital Strategy
- Website Management & Content Strategy
- Video Production & Visual Storytelling
- Cross-Functional Leadership
- Event Planning & Community Outreach
- Data-Driven Communication Strategies
Websites
Timeline
Vice President & Owner
Media VX
01.2022 - Current
Marketing Director
Cassill Motors
01.2021 - Current
Digital Marketing Specialist
The New Bohemian Innovation Collaborative (NewBoCo)
01.2020 - 01.2021
Digital Marketing Specialist
Banowetz Marketing
01.2019 - 01.2020
Owner & Creative Director
Foto Jenn Inc
01.2010 - Current
Director of Education
Link School
01.2010 - 01.2016
Bachelor of Science - Education
Iowa State University
ADDITIONAL QUALIFICATIONS
- Experience working with diverse stakeholders including leadership teams, clients, families, and community members
- Strong written and verbal communication skills with the ability to tailor messaging to multiple audiences
- Proven ability to manage multiple priorities and deliver high-quality work under deadlines
- Familiarity with public-facing communication environments requiring professionalism, responsiveness, and discretion
Lean Six Sigma
I am currently enhancing my strategic toolkit by pursuing a Lean Six Sigma certification. I am passionate about applying these 'Continuous Improvement' principles to communications—streamlining production cycles, reducing turnaround times for public inquiries, and using data to measure the effectiveness of community engagement.