Jenna Burns
New York
Overview
12
12
years of professional experience
Work History
Omni Channel Planner- Sun and Seasonal Accessories
BLOOMINGDALE'S
New York
07.2023 - Current
- Negotiated vendor deals and secured stock before price increases, increasing GM% by 55 bp.
- Optimized inventory movement across channels during peak season, boosting sales by 10% while reducing inventory by 2%.
- Collaborated across functions to support team during staffing gaps.
Omni Channel Planner, Bath and Bedding
BLOOMINGDALE'S
New York
02.2022 - 07.2023
- Edited 19% of Bath replenishment assortment by reducing color options and increasing depth, resulting in 4% sales growth.
- Expanded Throw business by 8% during peak fall period while reducing receipts by 28% and decreasing carryover stock by 40% into spring.
Omni Channel Associate Planner, Men's Accessories and Basics
BLOOMINGDALE'S
New York
12.2020 - 02.2022
- Partnered with vendors to expedite holiday receipts and receive a month earlier than normal cadence, which resulted in sales growth of over 8%.
- Leveraged internal transfer methods to react to volatile luxury business and move stock quickly to where it was needed most.
Omni Channel Senior Assistant Planner, Men's Active and Tees
BLOOMINGDALE'S
New York
02.2020 - 12.2020
- Capitalized on demand by poaching new vendors and aggressively chasing ATS, growing sales by over 30% during the pandemic.
- Localized assortments due to limited stock by working with stores' teams to make sure all doors had top customer demanded product.
Omni Channel Assistant Planner, Intimate Apparel
BLOOMINGDALE'S
New York
03.2019 - 02.2020
- Optimized replenishment business to increase selling margin in Fall season by 3% and generate total annual sales of $40 Million.
- Conducted size analysis to ensure proper depth in key sizes and leverage vendors' drop ship ability to offer extended sizes on COM.
Omni Channel Assistant Buyer, Fashion Jewelry
BLOOMINGDALE'S
New York
09.2017 - 03.2019
- Sourced, curated and managed all Fashion Jewelry trunk shows nationwide, resulting in $200,000 annual revenue.
- Discovered and negotiated with up-and-coming new vendors to sell merchandise for store, web and trunk shows.
Consulting Intern for Marigay McKee
MM Luxe Consulting
New York
07.2017 - 08.2017
- Created pitch decks for upcoming projects for American Express and Neiman Marcus.
- Evaluated the viability of various real estate locations for a beauty brand to enter the London market.
- Researched potential clients in preparation for meetings to obtain new business.
Omni Channel Planning Intern for Cookware, Cutlery and Gadgets
BLOOMINGDALE'S
New York
06.2016 - 07.2016
- Recommended changes for the online kitchen gadget assortment, based on competitive analysis and internal sales reports, that were implemented and added over $400,000 in yearly revenues.
Experiential Marketing Intern
VAN WAGNER SPORTS & ENTERTAINMENT
New York
05.2015 - 07.2015
- Managed a team of 20 staff members who interacted with over 15,000 attendees at FX's Comic Con event in San Diego.
- Organized a product sampling initiative in which Hampton Jitney riders received promotional items for HBO's new movie.
- Communicated with clients such as FX, HBO, eBay, CBS, and TD Bank to brainstorm and execute ideas for various events.
Social Media Intern
247 LAUNDRY SERVICE
New York
06.2014 - 08.2014
- Initiated a relationship between retail brand East & Lo and a start up jewelry company, leading to both brands doubling its Instagram followers.
- Designed content for retail brands such as Easy Spirit and Free Country for Facebook, Pinterest, and Instagram.
- Produced social competitive analyses to assist the account teams with onboarding of Nike's Jordan brand and digital company ?WhatIf!.
Education
Bachelor of Science - Business Administration- Majors in Marketing and Entrepreneurship
WASHINGTON UNIVERSITY, OLIN BUSINESS SCHOOL
St. Louis, MO05-2017
Milan, Italy - Management of Fashion Companies, E-Commerce, Marketing Research, International Business, Organizational Theory
BOCCONI UNIVERSITY
Milan, Italy05-2016
Timeline
Omni Channel Planner- Sun and Seasonal Accessories
BLOOMINGDALE'S
07.2023 - Current
Omni Channel Planner, Bath and Bedding
BLOOMINGDALE'S
02.2022 - 07.2023
Omni Channel Associate Planner, Men's Accessories and Basics
BLOOMINGDALE'S
12.2020 - 02.2022
Omni Channel Senior Assistant Planner, Men's Active and Tees
BLOOMINGDALE'S
02.2020 - 12.2020
Omni Channel Assistant Planner, Intimate Apparel
BLOOMINGDALE'S
03.2019 - 02.2020
Omni Channel Assistant Buyer, Fashion Jewelry
BLOOMINGDALE'S
09.2017 - 03.2019
Consulting Intern for Marigay McKee
MM Luxe Consulting
07.2017 - 08.2017
Omni Channel Planning Intern for Cookware, Cutlery and Gadgets
BLOOMINGDALE'S
06.2016 - 07.2016
Experiential Marketing Intern
VAN WAGNER SPORTS & ENTERTAINMENT
05.2015 - 07.2015
Social Media Intern
247 LAUNDRY SERVICE
06.2014 - 08.2014
Bachelor of Science - Business Administration- Majors in Marketing and Entrepreneurship
WASHINGTON UNIVERSITY, OLIN BUSINESS SCHOOL
Milan, Italy - Management of Fashion Companies, E-Commerce, Marketing Research, International Business, Organizational Theory
BOCCONI UNIVERSITY