Jenna Halford
Bartow,FL
Summary
Accomplished real estate and property management professional with more than 20 years of progressive experience in residential real estate, portfolio operations, new community lease-up, construction coordination, land development budgeting, vendor management, and asset performance. Brings extensive experience coordinating complex operations, supporting new community openings, managing vendor and contractor relationships, overseeing construction-related activities, and leading projects from planning through operational stabilization.
Strong background in financial analysis, budget management, stakeholder coordination, contract and vendor oversight, project readiness, market analysis, and residential real estate transactions. Combines hands-on operational leadership with a strong understanding of residential assets, construction processes, and community development to support successful real estate and land development projects.
Overview
1
1
Certification
19
19
years of professional experience
Work History
RESIDENT MANAGER
American Homes 4 Rent
Tampa, Florida
04.2021 - Current
- Direct operational performance for a portfolio of more than 900 single-family residential homes throughout the Tampa Bay market.
- Lead cross-functional coordination across leasing, maintenance, resident services, vendors, compliance, and financial operations.
- Analyze portfolio KPIs, financial reports, operating statements, and market performance to support strategic business decisions.
- Partner with internal leadership and stakeholders to improve asset performance and maximize Net Operating Income.
- Maintain 98% occupancy and delinquency below 1% through proactive operational planning and performance management.
- Develop and maintain productive relationships with vendors, contractors, residents, and internal stakeholders.
- Coordinate resolution of complex operational and property-related issues while maintaining service, compliance, and financial objectives.
- Support asset preservation and capital planning initiatives across a large residential portfolio.
- Achieved the #2 resident retention ranking nationally through strategic customer experience and operational initiatives.
COMMUNITY DIRECTOR | LAND DEVELOPMENT ASSISTANT
Residence Management Inc.
Lakeland, Florida
01.2017 - 08.2018
- Led pre-opening operations for a new apartment community from construction turnover through operational stabilization.
- Coordinated land development contracts to ensure timely execution and compliance.
- Coordinated land development schedules/timelines.
- Managed vendor setup, warranty documentation, and operational readiness for community transition activities to facilitate smooth opening.
- Supported coordination of construction completion activities with property operations to enhance readiness for community launch.
- Assisted in identifying and resolving issues affecting community readiness prior to opening.
- Recruited, hired, trained, and developed the onsite management team.
- Supported operations and leasing activities for two additional communities.
- Partnered with regional leadership on compliance initiatives and property inspections.
COMMUNITY DIRECTOR | LAND DEVELOPMENT ASSISTANT
Fairfield Property Management
Lakeland, Florida
08.2013 - 12.2016
- Directed operational, financial, leasing, maintenance, and marketing activities for a multifamily residential community.
- Land development timelines for horizontal construction.
- Developed and managed land development budgets and monitored financial performance.
- Analyzed budget variances and implemented strategies to control expenses and improve performance.
- Managed vendor relationships, service providers, and operational contracts.
- Oversaw community appearance, maintenance priorities, and asset presentation.
- Led recruiting, training, coaching, and performance management for onsite team members.
- Implemented marketing and leasing strategies supporting occupancy, revenue growth, and asset performance.
- Recognized as Community Manager of the Year in 2016.
COMMUNITY DIRECTOR
Madison Apartment Group
Lakeland, Florida
05.2010 - 08.2013
- Managed all aspects of multifamily community operations, including budgeting, leasing, maintenance, marketing, and resident relations.
- Developed annual operating budgets and analyzed financial variances to support expense control and financial performance.
- Managed vendor relationships and service contracts.
- Coordinated property maintenance activities and monitored community conditions and asset presentation.
- Evaluated local market conditions and competitor activity to support pricing and marketing strategies.
- Led and developed onsite teams while establishing performance goals and operational standards.
- Ensured compliance with Fair Housing, OSHA, safety standards, and company policies.
PROPERTY MANAGER
CIP Realty
Bartow, Florida
02.2008 - 04.2010
- Oversaw daily property operations, including budgeting, leasing, collections, marketing, and administrative functions.
- Supervised onsite personnel and coordinated daily operational activities.
- Supported budget compliance and expense management.
- Processed applications and maintained property documentation and administrative records.
- Conducted local marketing activities and developed relationships within the surrounding market.
- Managed resident accounts, collections, and lease administration.
SALES CONSULTANT
Maronda Homes
Tampa, Florida
- Supported the residential home sales process from prospecting through closing.
- Oversaw and monitored the construction process for residential homes.
- Coordinated communication with prospective homebuyers throughout the sales and construction process.
- Managed sales leads, customer follow-up, and transaction documentation.
- Facilitated details associated with home sales and closings.
- Participated in professional associations and public relations activities to support business development.
- Completed training related to HUD and Fair Housing guidelines.
SALES ASSISTANT
Earthmark Companies
Ruskin, Florida
- Supported residential real estate sales activities and customer communications.
- Conducted site tours and property presentations.
- Built and maintained relationships with customers, realtors, and members of the investment community.
- Supported marketing materials and sales operations.
- Assisted with prospect qualification and follow-up.
Skills
- Real Estate Land Development Contracts
- Real Estate Land Development Support
- Project Coordination & Execution
- Construction & Development Coordination
- Pre-Development & Community Readiness
- New Construction & Lease-Up Operations
- Contractor & Vendor Management
- Budget Development & Financial Analysis
- Capital Improvement Projects
- Site & Asset Operations
- Due Diligence Support
- Market & Competitive Analysis
- Real Estate Sales & Closing Coordination
- Stakeholder & Ownership Relations
- Cross-Functional Team Leadership
- Project Scheduling & Operational Planning
- P&L & Financial Performance
- Asset Value Optimization
- Regulatory Compliance
- Risk Management
- Portfolio Management
- Strategic Planning
- Yardi
- MRI
- OneSite
- YieldStar
- AMSI
- Property Solutions
- Blue Moon
- ResidentWorks
- QuickBooks
- Microsoft Excel
- Microsoft Word
- Microsoft PowerPoint
Certification
Florida Real Estate License
Additional Real Estate Experience
- Assistant Manager, Banyan Realty
- Leasing Consultant, Sentinel Real Estate Corporation
Professional Highlights
- Assistant Manager, Banyan Realty
- Leasing Consultant, Sentinel Real Estate Corporation
Timeline
RESIDENT MANAGER
American Homes 4 Rent
04.2021 - Current
COMMUNITY DIRECTOR | LAND DEVELOPMENT ASSISTANT
Residence Management Inc.
01.2017 - 08.2018
COMMUNITY DIRECTOR | LAND DEVELOPMENT ASSISTANT
Fairfield Property Management
08.2013 - 12.2016
COMMUNITY DIRECTOR
Madison Apartment Group
05.2010 - 08.2013
PROPERTY MANAGER
CIP Realty
02.2008 - 04.2010
SALES ASSISTANT
Earthmark Companies
SALES CONSULTANT
Maronda Homes