Jenna Smith
Beaverton
Summary
Dynamic and curious marketing leader in Sport with a proven track record at Nike, specializing in brand strategy and digital marketing. Dedicated and adaptable professional with a proactive attitude, bringing a strong work ethic, and effective communication skills, eager to contribute to organizational goals.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Digital Brand Marketing Lead, NA Running
Nike
Beaverton
06.2022 - Current
- Developed and directed the strategic vision of North America running brand initiatives across owned, paid and earned channels for all product & sport moment-based campaigns.
- Oversaw weekly email content strategy deployed to 8m audience.
- Drove digital strategy contributing to land FY26 at +34% in growth for North America running business.
- Managed collaboration with agencies and partners to effectively execute end-to-end work streams for digital marketing initiatives.
Brand Marketing Lead, MLB & Athlete
Nike
Beaverton
11.2019 - 06.2022
- Identified as part of the leadership team that launched Nike’s partnership with Major League Baseball, establishing the long-term, transformational strategy, guiding brand and business principles across brand and retail objectives.
- Developed and executed a retail marketing plan with Fanatics for a $330M licensed business, leading to an 85% increase in jersey sales year over year.
- Orchestrated cross-functional plans across Digital, Product, Sports Marketing, Retail, and Comms functions to drive cohesive marketing initiatives.
- Rebranded Nike Baseball's social handle to Nike Diamond to drive equity across gender and sport.
- Crafted tailored athlete strategies for key sports marketing assets to strengthen brand alignment and build mutually beneficial plans to empower both the Nike brand and the athlete.
Brand Marketing, NA Running
Nike
Beaverton
05.2016 - 11.2019
- Developed and executed the brand strategy for High School Running, managing premier events with over 20,000 annual participants.
- Supported key product innovation launches while executing strategic plans in collaboration with functional partners.
- Led on-the-ground consumer activations at pinnacle running moments, 2016 T&F Olympic trials, that fueled brand awareness and cultivated participant-driven earned media and sentiment.
- Crafted an influencer strategy with key entertainment and athlete assets to boost the visibility of key product innovations. at moments of visibility and impact.
Running & Community Specialist
Nike Retail
Palo Alto
09.2012 - 05.2016
- Oversaw Nike Run Club weekly programming, ensuring smooth operations and increasing participation growth (+300%) over an 8-month period.
- Led in-store employee education and trainings to better serve our consumer.
Management Program
Enterprise Contact Center
Eugene
10.2011 - 03.2012
- Coached and developed agents to enhance customer service levels, ensuring high standards of client satisfaction.
- Managed productivity, revenue, and customer satisfaction for Reservation Sales Representatives while effectively controlling costs.
- Handled reservation sales calls and resolved customer issues promptly, utilizing multi-line telephone systems.
Education
Bachelor of Science - Political Science
University Of Oregon
Eugene, Or06-2009
Skills
- Brand strategy
- Digital marketing
- Customer engagement
- Project management
- Teamwork and collaboration
- Creator strategy
Certification
- Product Management
Stanford University | Center for Professional Development
Activities
- 2017 NYC Marathon Finisher, training for 2026 Chicago Marathon
- Special Olympics Youth Games Volunteer
- Street Dog Hero Foster Volunteer
Timeline
Digital Brand Marketing Lead, NA Running
Nike
06.2022 - Current
Brand Marketing Lead, MLB & Athlete
Nike
11.2019 - 06.2022
Brand Marketing, NA Running
Nike
05.2016 - 11.2019
Running & Community Specialist
Nike Retail
09.2012 - 05.2016
Management Program
Enterprise Contact Center
10.2011 - 03.2012
Bachelor of Science - Political Science
University Of Oregon