Jenna Swanson
Fort Lauderdale
Summary
Dynamic, organized and open-minded Public Relations Account Executive bringing a proven track record of managing media relations and branding for diverse industries. Excellent leadership skills with strong intuition and sound judgment. Commended for intense focus and work ethic with an aptitude for developing and implementing highly successful PR campaigns.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Public Relations Account Executive
Pierson Grant Public Relations
06.2024 - Current
- Developed comprehensive media outreach plan to increase visibility of organization in local, regional and national markets.
- Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
- Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
- Conducted media relations and responded to media requests for information.
- Used various social media platforms for media and blogger outreach.
- Created and executed targeted PR campaigns to raise awareness of organization and initiatives.
- Coordinated media interviews with organization staff, board members and volunteers.
- Cultivated strong relationships with media representatives to secure widespread coverage and feature stories.
- Monitored media coverage and produced detailed reports to analyze impact of PR efforts.
Public Relations Intern
Pierson Grant Public Relations
08.2023 - 05.2024
- Drafted, edited and distributed press releases, media advisories and other public relations materials.
- Maintained and updated media contact lists and databases for ease of access.
- Increased awareness of company services and products with implementation of PR strategies.
- Monitored media coverage and produced detailed reports to analyze impact of PR efforts.
PR & Marketing Intern
The Borgen Project
05.2022 - 08.2022
- Lobbied our nation's Congress to fight global poverty
- Developed a direct and indirect marketing & branding campaign that met 130% of fundraising goal
- Conducted primary and secondary research to better understand customer needs and behaviors.
- Wrote engaging and successful marketing, advertising, and website copy.
- Developed questionnaires and facilitated focus group discussions.
Education
Bachelor of Arts - Journalism
University of Arkansas
Fayetteville, Arkansas05.2023
Skills
- Self-motivated
- Organizational skills
- Teamwork
- Problem-Solving
- Press release writing
- Customer service
- Leadership
- Adobe Creative Suite
- Time management
- Mentoring
- Event networking
- Conflict Resolution
- Develop PR strategies
- Crisis Management
- Public speaking
- Internal communications
- Media relations
- Pitching stories
- Detail-oriented
Publications
- Arkansas Traveler, Copy Editor, University of Arkansas, Fayetteville, AR
- Senior Advertising Editor & Business Manager, Mckinney Boyd High School
Certification
Pierpont Communications Externship Program September 2022 Dallas, Texas
- Attended online course & was exposed to various avenues of public relations including crisis communications, data analytics, media relations & more
- Networked with agency members & prospective students
Career Track Razorback Certification - April 2022, University of Arkansas Career Development
- Learned professional development tools consisting of 7 competencies: self-awareness, career exploration, experience, job search strategies, resume/cover letter writing, interview skills, & professional networking.
Timeline
Public Relations Account Executive
Pierson Grant Public Relations
06.2024 - Current
Public Relations Intern
Pierson Grant Public Relations
08.2023 - 05.2024
PR & Marketing Intern
The Borgen Project
05.2022 - 08.2022
Bachelor of Arts - Journalism
University of Arkansas
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