Jenna Verstraeten
Las Vegas,NV
Summary
Dynamic email marketer with 10+ years of experience designing and developing scalable email programs that drive measurable results. Expert in responsive HTML/CSS, accessibility, and cross-client compatibility, leveraging Litmus for QA and optimization and Figma for design systems and collaboration. Experienced across multiple ESPs, with a track record of improving engagement, deliverability, and campaign performance through testing and iteration.
Overview
12
12
years of professional experience
Work History
EMAIL DEVELOPER & DESIGNER
Plex
Remote
10.2021 - 01.2026
- Spearheaded development of sales campaigns generating revenue exceeding $1 million each.
- Collaborated with design team as sole code contributor for all custom initiatives.
- Executed end-to-end management of email marketing campaigns, ensuring timely deployment.
- Partnered with data team to create data-driven messaging, achieving substantial time and cost efficiencies.
- Served as subject matter expert in email development, promoting best practices across teams.
EMAIL MARKETING MANAGER
Clairvoyix
Las Vegas, USA
08.2016 - 10.2021
- Executed end-to-end email marketing campaigns, overseeing creative direction, scheduling, and deployment.
- Developed rigorous testing strategy to optimize programs through A/B testing and automation.
- Constructed emails across multiple platforms using HTML and proprietary programming languages.
- Ensured high-quality deployments by verifying spelling, grammar, message clarity, and brand consistency.
- Provided feedback to streamline workflows and enhance operational processes as needed.
- Collaborated with team to create post-deployment summaries measuring KPIs, results, and future optimization opportunities.
EMAIL MARKETING COORDINATOR
Caesars Entertainment
Las Vegas, USA
04.2014 - 08.2016
- Executed property-specific and regional email campaigns, compiling results and dispatching notifications.
- Developed innovative marketing concepts and graphic designs to promote properties.
- Served as email subject matter expert, advising leadership at property and regional levels.
Education
Bachelor of Science - Marketing
University of Nevada
Las VegasSkills
- Email design and testing
- Campaign management
- Adobe Creative Suite
- HTML/CSS
- Responsive design
- Figma and Linear
- Content strategy
- Microsoft Office tools
Email Marketing Platforms
- Iterable
- Salesforce Marketing Cloud
- EDialog
- Real Magnet
- CheetahMail
Websites
Timeline
EMAIL DEVELOPER & DESIGNER
Plex
10.2021 - 01.2026
EMAIL MARKETING MANAGER
Clairvoyix
08.2016 - 10.2021
EMAIL MARKETING COORDINATOR
Caesars Entertainment
04.2014 - 08.2016
Bachelor of Science - Marketing
University of Nevada