Summary
Overview
Work History
Education
Skills
Timeline
Generic

JENNIFER MORGANO

Nashville,TN

Summary

A dynamic and driven marketing leader passionate about creating, developing, and executing campaigns to reach and engage target audiences effectively. Expertise in leveraging data-driven insights to develop marketing strategies and identify new opportunities for growth and ROI. Experienced in building strong relationships with stakeholders and collaborating with teams to deliver successful marketing performance.

Overview

13
13
years of professional experience

Work History

Account Supervisor

Clutch Studios
04.2024 - Current
  • Oversees the after-sales promotional marketing content strategy for 500+ automotive client dealerships across North America and Canada.
  • Collaborates with cross-functional teams within the agency to build client-driven solutions and develop creative content that effectively represents the client's brands.
  • Develops monthly social media content strategy aimed at driving sales for aftermarket parts.
  • Provides strategic recommendations and manages agency resources to fulfill client needs.
  • Identifies opportunities for upselling additional services to existing clients, increasing overall account value.

Marketing Support Manager

AAMCO Transmissions & Total Car Care
11.2022 - 03.2024
  • Lead marketing strategist for 200+ AAMCO automotive franchise centers in the Northeastern U.S.
  • Planned and implemented targeted media campaigns, supporting lead-generation initiatives, including OTT and paid search.
  • Worked with agency partners to increase overall campaign performance by analyzing and optimizing Google Ads strategies.
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
  • Monitored and analyzed marketing data, optimizing campaigns to improve client ROI.

Field Marketing Manager

Bridgestone Retail Operations (BSRO)
03.2019 - 05.2022
  • Led the field marketing strategy for 2,000 retail locations nationwide for Firestone Complete Auto Care and other major automotive brands.
  • Developed and implemented national and local marketing campaigns to increase brand awareness and drive sales growth for up to 2,000 retail locations.
  • Managed external agencies responsible for executing marketing initiatives such as in-store marketing materials, advertising campaigns, and public relations efforts.
  • Conducted competitive research and benchmarking studies with internal test and learn teams to identify opportunities for improvement.
  • Collaborated with cross-functional teams to create integrated communication plans for new store openings and other retail initiatives.
  • Assisted in managing a yearly marketing budget of over $700K.

Retail Marketing Manager

Franklin American Mortgage Company
02.2014 - 10.2018
  • Boosted retail sales by developing and executing comprehensive marketing strategies for loan officers across the country.
  • Oversaw marketing promotions for events such as trade shows, conferences, and company-sponsored activities.
  • Utilized market research and metric performance to provide strategic advice to sales teams on effective marketing tactics.
  • Delivered email campaigns to customers using automated software solutions.
  • Created tailored media campaigns for clients aimed at driving brand awareness and lead generation.

Regional Marketing Planner

Gannett Publishing
01.2012 - 01.2014

Education

Bachelor of Science - Communication

University of Tennessee
Knoxville, TN

Skills

  • Digital Marketing
  • Social Media Content Strategy
  • Brand Management
  • Search Engine Optimization
  • Lead Generation
  • Event Planning
  • CRM Platforms
  • Relationship Management
  • B2B and B2C Marketing

Timeline

Account Supervisor

Clutch Studios
04.2024 - Current

Marketing Support Manager

AAMCO Transmissions & Total Car Care
11.2022 - 03.2024

Field Marketing Manager

Bridgestone Retail Operations (BSRO)
03.2019 - 05.2022

Retail Marketing Manager

Franklin American Mortgage Company
02.2014 - 10.2018

Regional Marketing Planner

Gannett Publishing
01.2012 - 01.2014

Bachelor of Science - Communication

University of Tennessee

Similar Profiles

CREATE PROFILE
JENNIFER MORGANO