Results-driven sales professional with pharmaceutical marketing operations experience, skilled in cultivating community relationships and implementing donor recruitment strategies. Leverages expertise in cross-functional teamwork and training to optimize marketing efforts, enhance community engagement, and achieve organizational objectives in regulated environments.
Overview
1
1
Certification
27
27
years of professional experience
Work History
Territory Representative
Versiti Blood Center of Indiana
Indianapolis, Indiana
01.2025 - Current
Developed relationships with community organizations to establish effective, sustained blood drive hosts
Oversaw donor recruitment initiatives through targeted outreach strategies and coached drive coordinators on effective donor recruitment techniques.
Coordinate blood drives and events to meet monthly / yearly collection goals
Educate potential donors on the importance of blood donation
Monitor competitor activity in the area to maintain and grow Versiti market penetration
Coach and train peers on selling strategies and best practices
Scheduled field days to cold call and visit existing accounts for service opportunities
Collaborate with cross-functional team members on donor incentives and marketing needs
Successfully integrated corporate use of Canva for creating drive flyers, social posts, and other materials
Highly proficient software user: HemaSphere, HemaConnect, Outlook Excel, Word, Publisher, Adobe, Canva
Lead Project Manager - Marketing Operations
SGI
Indianapolis, US
11.2019 - 12.2024
Managed project budgets and tracked milestones to ensure timely delivery.
Oversaw project financials, ensuring adherence to budgetary constraints and facilitating effective resource allocation.
Defined project scope and created statements of work to align cost and production timelines with client expectations.
Negotiated vendor pricing and timelines to successfully onboard new partners within ISO 27001 environment.
Led client status meetings, preparing reports and agendas to facilitate communication.
Collaborated with cross-functional teams, including internal departments, agencies, clients, and vendors.
Interpreted and audited specifications and artwork packages from creative agencies for accuracy.
Conducted training on SOPs and developed playbooks to improve collaboration with partners.
Account Representative
Versiti Blood Center of Indiana (Indiana Blood Center)
Indianapolis, US
08.2015 - 11.2019
Managed mobile blood drives across rural Indiana, achieving monthly collection targets
Scheduled blood drives by aligning staffing and resources with organizational preferences.
Met internal metrics and resource constraints while executing drive logistics.
Engaged volunteer drive coordinators through communication and resources to ensure donor participation.
Promoted Versiti mission among drive coordinators and individual donors to enhance awareness.
Provided marketing materials to drive coordinators for outreach efforts. to drive coordinators for effective outreach.
Utilized various engagement methods, including in-person meetings, phone calls, emails, and texts.
Demonstrated proficiency in Hemasphere and Hematerra software along with Microsoft Office applications.
Senior Account Executive/Account Executive
IBJ Media
Indianapolis, US
02.2000 - 08.2015
Senior team member of IBJ Media sales team, representing Indianapolis Business Journal and Indiana Lawyer. Assisted a diverse group of businesses and not-for-profit organizations with the selection and implementation of all IBJ Media advertising platforms: print, digital, and event sponsorship.
Grew advertising sales across multiple IBJ Media publications, including IBJ, Indiana Lawyer, and Senior Beacon/Indianapolis Prime Times.
Solid history of meeting sales goals by developing new business, growing existing accounts, and developing creative strategies to maximize client budgets: needs analysis/ consultative approach.
Successfully managed multiple publication, digital, and event deadlines for a high volume of clients, requiring proactive customer service and attention to detail.
Coached and led team members with client strategy, as well as creative direction for print and digital artwork.
Facilitated communication between art team and clients through collaboration with IBJ's art/production team, overseeing copywriting, creative direction, and deadline management.
Led creation of advertising artwork for print and digital media.
Developed marketing and sales materials for the team, including emails, flyers, media kits, cover letters, sponsorship packages, and proposals.