JENNIFER BLACKWELL
CA
Summary
Dynamic leader with a proven track record at DUNN-EDWARDS, overseeing multi-store operations and driving a 10% year-over-year growth in color department revenues. Expert in strategic sales planning and brand building, I excel in fostering team development and enhancing customer experience. Skilled in leveraging business acumen and inclusive leadership to achieve outstanding results.
Overview
9
9
years of professional experience
Work History
Color Advisor Manager & Regional Color Trainee
DUNN-EDWARDS
Northern California, CA
07.2019 - Current
- Provided leadership and operational oversight to 26 store-based color consultants across multiple territories (Bay Area, Central Valley, Nevada)
- Achieved 10% year-over-year growth in color department revenues by streamlining processes, enhancing customer experience, and implementing cohesive marketing strategies
- Recruited, trained, and mentored 15-25 advisors, improving retention by up to 50% through robust career development programs
- Championed a CRM implementation (HubSpot) increasing tracking and conversion by 20-30%; integrated solution across stores to monitor sales, manage leads, and refine service quality
- Created incentive plans that spurred a 5-10% increase in sales growth, fostering an inclusive, performance-driven culture
- Manage 41 store locations (expanded from 26) after regional closures and acquisitions
- Partner with cross-functional teams (marketing, product development) to implement new tools (Typeform for color consultations) that reduced company costs by $300-$400 annually
- Monitor store performance metrics, analyze ROI of trade shows (5-10% annual ROI), and develop strategies to boost incremental regional sales
Store Manager
LORNA JANE
Roseville, CA
07.2018 - 06.2019
- Directed daily store operations and supervised 12 employees; generated a 30-40% sales increase through consistent community engagement (8 trade show events per month)
- Coached staff on customer service best practices to resolve issues and build brand loyalty, improving overall team performance
- Spearheaded social media and marketing campaigns to increase brand awareness, driving 5% uplift in sales
- Designed and implemented in-store visual merchandising strategies, resulting in a 40% revenue boost within 3 months
Assistant Store Manager
FOSSIL
Roseville, CA
09.2016 - 06.2018
- Oversaw store operations including inventory management, cash handling, and frontline customer service for a team of 15
- Analyzed sales reports to make strategic staffing and merchandising decisions, achieving a consistent 10% increase in annual revenue
- Mentored team members on cross-selling and upselling, improving store productivity and contributing to direct personal sales of 12% above monthly goals
- Led hiring efforts (recruiting, interviewing, onboarding), building a high-performing team committed to brand standards
Education
Master of Arts - Fashion Marketing & Merchandising/Branding
Academy of Art University
San Francisco, CABachelor of Science - Fashion Marketing & Management
Art Institute of Sacramento
Sacramento, CAFitness Certification - Cycle Instructor
Cyclebar
Roseville, CASkills
- Leadership & Team Development
- Multi-Store Management
- Strategic Sales & Marketing
- Brand Awareness & Customer Experience
- Communication & Collaboration
- Business Acumen
- Inclusive Team Leadership
- Multi-Unit Management
- Strategic Sales Planning
- Talent Development
- Brand Building & Community Engagement
- Change Management
- Budget & Performance Accountability
Languages
- English, Full Professional
- Spanish, Professional Proficiency
Timeline
Color Advisor Manager & Regional Color Trainee
DUNN-EDWARDS
07.2019 - Current
Store Manager
LORNA JANE
07.2018 - 06.2019
Assistant Store Manager
FOSSIL
09.2016 - 06.2018
Master of Arts - Fashion Marketing & Merchandising/Branding
Academy of Art University
Bachelor of Science - Fashion Marketing & Management
Art Institute of Sacramento
Fitness Certification - Cycle Instructor
Cyclebar
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