Summary
Overview
Work History
Education
Skills
Websites
Languages
Timeline
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JENNIFER BLACKWELL

CA

Summary

Dynamic leader with a proven track record at DUNN-EDWARDS, overseeing multi-store operations and driving a 10% year-over-year growth in color department revenues. Expert in strategic sales planning and brand building, I excel in fostering team development and enhancing customer experience. Skilled in leveraging business acumen and inclusive leadership to achieve outstanding results.

Overview

9
9
years of professional experience

Work History

Color Advisor Manager & Regional Color Trainee

DUNN-EDWARDS
Northern California, CA
07.2019 - Current
  • Provided leadership and operational oversight to 26 store-based color consultants across multiple territories (Bay Area, Central Valley, Nevada)
  • Achieved 10% year-over-year growth in color department revenues by streamlining processes, enhancing customer experience, and implementing cohesive marketing strategies
  • Recruited, trained, and mentored 15-25 advisors, improving retention by up to 50% through robust career development programs
  • Championed a CRM implementation (HubSpot) increasing tracking and conversion by 20-30%; integrated solution across stores to monitor sales, manage leads, and refine service quality
  • Created incentive plans that spurred a 5-10% increase in sales growth, fostering an inclusive, performance-driven culture
  • Manage 41 store locations (expanded from 26) after regional closures and acquisitions
  • Partner with cross-functional teams (marketing, product development) to implement new tools (Typeform for color consultations) that reduced company costs by $300-$400 annually
  • Monitor store performance metrics, analyze ROI of trade shows (5-10% annual ROI), and develop strategies to boost incremental regional sales

Store Manager

LORNA JANE
Roseville, CA
07.2018 - 06.2019
  • Directed daily store operations and supervised 12 employees; generated a 30-40% sales increase through consistent community engagement (8 trade show events per month)
  • Coached staff on customer service best practices to resolve issues and build brand loyalty, improving overall team performance
  • Spearheaded social media and marketing campaigns to increase brand awareness, driving 5% uplift in sales
  • Designed and implemented in-store visual merchandising strategies, resulting in a 40% revenue boost within 3 months

Assistant Store Manager

FOSSIL
Roseville, CA
09.2016 - 06.2018
  • Oversaw store operations including inventory management, cash handling, and frontline customer service for a team of 15
  • Analyzed sales reports to make strategic staffing and merchandising decisions, achieving a consistent 10% increase in annual revenue
  • Mentored team members on cross-selling and upselling, improving store productivity and contributing to direct personal sales of 12% above monthly goals
  • Led hiring efforts (recruiting, interviewing, onboarding), building a high-performing team committed to brand standards

Education

Master of Arts - Fashion Marketing & Merchandising/Branding

Academy of Art University
San Francisco, CA

Bachelor of Science - Fashion Marketing & Management

Art Institute of Sacramento
Sacramento, CA

Fitness Certification - Cycle Instructor

Cyclebar
Roseville, CA

Skills

  • Leadership & Team Development
  • Multi-Store Management
  • Strategic Sales & Marketing
  • Brand Awareness & Customer Experience
  • Communication & Collaboration
  • Business Acumen
  • Inclusive Team Leadership
  • Multi-Unit Management
  • Strategic Sales Planning
  • Talent Development
  • Brand Building & Community Engagement
  • Change Management
  • Budget & Performance Accountability

Languages

  • English, Full Professional
  • Spanish, Professional Proficiency

Timeline

Color Advisor Manager & Regional Color Trainee

DUNN-EDWARDS
07.2019 - Current

Store Manager

LORNA JANE
07.2018 - 06.2019

Assistant Store Manager

FOSSIL
09.2016 - 06.2018

Master of Arts - Fashion Marketing & Merchandising/Branding

Academy of Art University

Bachelor of Science - Fashion Marketing & Management

Art Institute of Sacramento

Fitness Certification - Cycle Instructor

Cyclebar

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JENNIFER BLACKWELL