Jennifer Brownyard
Bay Shore
Summary
Dynamic Marketing Manager with extensive experience in developing integrated marketing strategies and managing budgets. Proven ability to lead cross-functional teams, optimize database performance, and enhance brand visibility, poised to deliver measurable results in a challenging environment.
Overview
23
23
years of professional experience
Work History
Database Coordinator
W H Brownyard Corporation
Bay Shore, NY
10.2017 - Current
- Developed and implemented efficient data entry procedures to streamline operations.
- Analyzed user feedback to drive enhancements in system functionality and usability.
- Collaborated with cross-functional teams to optimize database performance and user access.
- Led training sessions for staff members on proper usage of databases and relevant tools, fostering effective collaboration between teams needing access to shared data resources.
- Provided timely support to end-users on any database-related queries or concerns, enhancing user satisfaction levels.
- Assisted in troubleshooting technical issues related to the database environment, minimizing downtime risks.
- Developed automated processes for repetitive tasks, increasing team productivity.
- Reduced data errors through meticulous quality control measures and staff training.
- Set up and controlled user profiles and access levels for each database segment to protect important data.
Marketing Manager Consultant
W H Brownyard Corporation
Bay Shore, NY
09.2010 - Current
- Develop and execute integrated marketing strategies to enhance brand visibility and market penetration.
- Lead cross-functional team and vendors in delivering innovative campaigns that aligned with corporate objectives.
- Manage digital marketing initiatives, including SEO on two websites and social media content, to drive engagement.
- Oversee budget allocation for marketing initiatives, ensuring cost-effective spending and efficient use of resources to maximize ROI.
- Negotiate with vendors and service providers, securing favorable terms and supporting budget objectives.
- Trained and mentored junior marketing staff on best practices and strategic planning methodologies.
- Organize successful trade show exhibits, showcasing services effectively to potential insureds and brokers.
- Facilitated workshops and training sessions for client staff, enhancing their skills and knowledge in key areas.
- Orchestrated corporate events, fostering inner personnel relationships and teamwork while boosting morale.
- Maintained database systems to track and analyze operational data.
- Created and managed project plans, timelines and budgets.
- Cultivated positive relationships with vendors to deliver timely and cost-effective supply of services and materials.
- Helped meet changing demands by recommending improvements to business systems or procedures.
Marketing Consultant
W H Brownyard Corporation
Bay Shore, NY
02.2010 - 02.2010
- Streamlined processes for campaign development, improving workflow efficiency across teams.
- Led initiatives to enhance client satisfaction through personalized communication strategies and proactive outreach efforts.
- Effectively utilized CRM software to track leads, document interactions, and schedule follow-up calls as needed.
- Streamlined the telemarketing process, optimizing call scripts for maximum impact and results.
- Collaborated with team members on strategies to improve call quality and efficiency.
- Trained and mentored junior consultants to improve overall team performance and effectiveness.
Account Manager
Penton Media
New York, NY
02.2007 - 12.2007
- Developed and maintained strong client relationships, ensuring satisfaction and loyalty.
- Collaborated with cross-functional teams to create integrated marketing solutions tailored to client needs.
- Provided strategic guidance on media planning and budget allocation to optimize campaign performance.
National Account Executive
Smyth Media Group
Irvington, NY
01.2003 - 02.2007
- Developed strategic relationships with key national advertisers to drive revenue growth.
- Negotiated sales agreements, ensuring alignment with client needs and company objectives.
- Identified opportunities for remnant space in several national publications to further enhance advertising results.
Education
Bachelor of Science - Management Sciences
SUNY, Geneseo
Geneseo, NYSkills
- Print, digital, and social media marketing
- Marketing strategy development & management
- Brand development & promotion
- CRM management
- Budgeting and allocation
- MS office suite
- Google analytics
- Data quality assurance and administration
Timeline
Database Coordinator
W H Brownyard Corporation
10.2017 - Current
Marketing Manager Consultant
W H Brownyard Corporation
09.2010 - Current
Marketing Consultant
W H Brownyard Corporation
02.2010 - 02.2010
Account Manager
Penton Media
02.2007 - 12.2007
National Account Executive
Smyth Media Group
01.2003 - 02.2007
Bachelor of Science - Management Sciences
SUNY, Geneseo