Jennifer Brullo
Manalapan,NJ
Summary
Multi-talented senior health care executive with experience in operations, clinical innovation, financial management, quality management, marketing and sales. Successful at stepping into diverse positions and making immediate positive contributions. Focused on optimizing operations and motivating employees while establishing market dominance.
Overview
21
21
years of professional experience
Work History
Senior Vice President, Patient Care Services
VNS Health
08.2020 - Current
- Provides overall direction, management, identification of clinical operational improvement strategies and evaluation of home care services for Certified Home Health Agency
- Directs all financial activities to ensure financial viability and profitability managing a $350 million budget
- Achieved 4.5 CMS qualify star rating for first time in company’s history through targeted clinical initiatives
- Led strategic initiatives that resulted in significant improvements in workplace efficiency and employee satisfaction.
- Develops clinical models of care to ensure quality outcomes, reducing unplanned hospitalizations resulting in VBP arrangement financial successes.
- Navigates complex regulatory environments while maintaining compliance across all aspects of organization operations.
- Developed and executed strategic initiatives and innovative value based solutions to grow and optimize portfolio of contracts and partnerships with payors.
Senior Vice President, Personal Care
VNS Health
01.2015 - 08.2020
- Provided overall direction, management, identification of clinical operational improvement strategies and evaluation of home health care services with staff of over 10,000, including paraprofessional and nursing care provided by corporation
- Responsible for HR leadership with extensive experience in creating HR processes, policies, to support growth in a field-based organization
- Led organization in recruitment and performance management, while navigating complex regulatory and legal environment to comply with wage and hour laws, while working in union landscape
- Oversaw development and delivery of certified home health aide training and nursing education programs, including development of advanced training focused on health coaching and chronic disease management
- Directed all financial activities to ensure financial viability and profitability for organization resulting in three consecutive years of surpluses exceeding target, managing $300 million budget
- Worked collaboratively with Business Development to design and implement marketing strategies to create new clinical product lines designed to provide new and expanded services to clients in geographic service area, including development of innovative transitions of care models with several large health care systems
- Implemented clinical pathways and risk stratification models to improve quality outcomes under innovative value based contracting with over ten MLTCs, leveraging evidence-based models of care and population health strategies
- Led two successful acquisitions resulting in increased market share
- Developed comprehensive quality management systems to maintain compliance with industry standards.
Senior Director of Private Care Operations
VNS Health
01.2013 - 01.2015
- Oversaw operations of private home care business, which generated more than $24 million in revenue, reporting directly to President
- Managed team of 35 nurses, client services, operations and business support staff, as well as per diem professional and paraprofessional staff
- Acted as industry thought leader by speaking about various healthcare trends in webinars, seminars and educational programs
- Acted as liaison with Enterprise Sales and Marketing team in order to grow private home care business, resulting in surpluses exceeding target annually.
Director of Private Care Operations
VNS Health
05.2007 - 01.2013
- Increased profitability over five consecutive years, exceeding surplus and margin targets
- Achieved 98% patient satisfaction rate which was highest client satisfaction score agency wide through targeted initiatives.
- Improved operational processes resulting in three consecutive successful Department of Health and Community Health Accreditation Program audits in three different regional offices
- Steadily exceeded growth targets by negotiating contracts and implementing programs with corporations for wellness programs and with community-based organizations to deliver specialized immunization and home care services.
Marketing Manager
VNS Health
03.2005 - 05.2007
- Responsible for marketing, sales planning and targeting for private pay, which resulted in profitable growth over four-year period
- Generated and launched company’s first website
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
- Assisted in business plan development and execution, brand positioning, marketing campaigns and customer satisfaction studies
- Oversaw development and implementation of community events, including fairs, trade shows, educational seminars and meetings
- Gathered competitive intelligence and conducted market research to monitor key trends, developments and promotional effectiveness.
- Improved website visibility through development and implementation of SEO strategies.
- Boosted sales performance through creation of engaging promotional materials and targeted advertising strategies.
Business Manager
VNS Health
04.2004 - 03.2005
- Responsible for tracking Department of Health compliance data in order to adjust key business processes, which improved over 75%
- Conducted financial analysis, forecasting and budget planning
- Targeted marketing efforts toward physicians, senior centers and nursing facilities in all five boroughs of New York City and Westchester
- Developed pricing and sales strategies designed to promote new product awareness.
- Anticipated financial impact from operational issues and worked with leadership to develop solutions.
Business Analyst
VNS Health
05.2003 - 04.2004
- Identified areas of improvement and implemented new business strategies
- Determined staff requirements, business needs and project objectives to implement new company initiatives
- Managed sales accounts of key physicians and healthcare facilities
- Conducted financial analysis and budget planning.
- Interacted with internal customers to understand business needs and translate into requirements and project scope.
Education
DNP - Executive Leadership
Duke University
Durham, NCMBA - Marketing Management
St. John's University
Jamaica, NYMSN - Nursing Leadership
Walden University
Minneapolis, MNAssociate of Applied Science - Nursing
BMCC
New York, NYBachelor of Science - Psychology
St. John's University
Staten Island, NYCertificate - Population Care Coordinator
Duke University
Durham, NCSkills
- Strategic business planning
- Operational leadership
- Revenue Growth
- Effective Communicator and Public Speaker
- Growth planning
- Innovative and Visionary
- Financial Administration
- Strategic leadership
- Client Engagement
- Human Resources Management
- Leadership and People Development
- Executive Leadership
Accomplishments
2023 McKnight Pinnacle Setting the Standard Award Winner
Duke University School of Nursing Consulting Associate October 2023-present
Home Care Association of NY, Board Member, May 2023-present
Published Author
Timeline
Senior Vice President, Patient Care Services
VNS Health
08.2020 - Current
Senior Vice President, Personal Care
VNS Health
01.2015 - 08.2020
Senior Director of Private Care Operations
VNS Health
01.2013 - 01.2015
Director of Private Care Operations
VNS Health
05.2007 - 01.2013
Marketing Manager
VNS Health
03.2005 - 05.2007
Business Manager
VNS Health
04.2004 - 03.2005
Business Analyst
VNS Health
05.2003 - 04.2004
DNP - Executive Leadership
Duke University
MBA - Marketing Management
St. John's University
MSN - Nursing Leadership
Walden University
Associate of Applied Science - Nursing
BMCC
Bachelor of Science - Psychology
St. John's University
Certificate - Population Care Coordinator
Duke University