Jennifer Collado
New York,NY
Summary
Dynamic professional with 10 years in Merchandising & Marketing roles. Proven track record in developing and executing digital campaigns, leveraging data-driven insights to boost customer engagement and drive measurable growth. Skilled in digital marketing, content creation, and omni-channel strategies, with strong communication and project management abilities to support successful marketing initiatives.
Overview
12
12
years of professional experience
Work History
Editorial Manager - Contractor
Walmart
Hoboken, NJ
08.2024 - 03.2025
- Led end-to-end editorial development across Health & Wellness, producing homepage features, campaign copy, product storytelling, email journeys, and social assets that supported seasonal and evergreen business initiatives while improving content turnaround speed and cross-team alignment.
- Developed and launched multimedia editorial campaigns for Women's Health Month and International Medicine, increasing digital engagement and brand visibility across owned channels.
- Translated merchandising insights, trend analysis, and commercial priorities into clear, customer-centric narratives that simplified purchase decisions and improved content engagement.
- Analyzed content performance metrics including CTR, engagement rate, and audience interaction, optimizing messaging, tone, and structure to improve campaign effectiveness.
- Developed editorial calendars to streamline content production and enhance team efficiency.
- Led cross-functional teams to execute strategic content initiatives aligned with brand objectives.
- Analyzed audience insights to refine content strategy and drive engagement across digital platforms.
Marketing & Business Strategy Assistant
Macy's
New York, NY
02.2020 - 01.2024
- Developed marketing and branded content aligned to seasonal trends across the Millennial and Denim businesses, increasing customer engagement across digital platforms.
- Executed integrated digital marketing campaigns supporting product launches, driving a 27% conversion lift and 45% increase in product engagement.
- Collaborated with merchandising, planning, and creative partners to deliver cohesive brand messaging and go-to-market strategies.
- Conducted market and performance analysis to optimize promotional strategy, audience targeting, and content effectiveness.
Assistant Merchandise Planner
Macy's
New York, NY
10.2018 - 02.2020
- Improved profit margins by 30% by aligning assortment strategies with business goals and optimizing inventory levels based on sales trend analysis.
- Enhanced product availability and sales by analyzing market data and collaborating with cross-functional teams to support seasonal strategies and assortment planning.
- Managed vendor communication and item setup to ensure timely product flow, contributing to an enhanced shopping experience and improved promotional alignment.
Omni Merchandise Assistant
Macy's
New York, NY
10.2015 - 10.2018
- Aligned assortment strategies with business objectives, leading to improved profit margins and optimized inventory levels by identifying and analyzing sales trends.
- Managed item setup and vendor communication to ensure timely product flow, enhancing both the online and in-store shopping experience through accurate product descriptions and on-time deliveries.
- Collaborated with cross-functional teams to support seasonal strategy and assortment planning, while coordinating product samples for marketing and merchandising to improve promotional alignment.
- Partnered with buying team to enhance product selection and ensure a diverse, competitive merchandise assortment.
- Contributed to the achievement of store KPIs by accurately analyzing weekly reports and implementing necessary action plans for improvement.
Showroom Coordinator
X'Tige PR by PoeMme
New York, NY
01.2013 - 03.2015
- Served as the main liaison for vendors, stylists, buyers, and internal teams, ensuring high-quality hospitality and efficient communication.
- Assisted the wholesale sales team by preparing the showroom for market appointments, managing merchandising, updating line sheets, and organizing product samples.
- Enhanced buyer appointments by offering product expertise, assisting with order entry, and maintaining a professional and seamless selling experience.
- Assisted with the planning and execution of market weeks, trade shows, and showroom events, ensuring all samples, visuals, and materials deliver a polished, elevated brand experience.
- Managed inventory, ensuring accurate stock levels and timely replenishment.
- Coordinated showroom operations to enhance customer experience and drive sales.
Education
Associates in Applied Science - Fashion Merchandising & Marketing
The Art Institute of New York City
New York05-2013
Skills
- Digital Marketing
- Microsoft Office
- Social Media Platforms
- Content Management Systems
- Analytics
- Project Management
- Communication Skills
- Relationship Building
- E-Commerce Strategy
- Data Analysis
- Campaign Optimization
- Customer Engagement Strategies
Timeline
Editorial Manager - Contractor
Walmart
08.2024 - 03.2025
Marketing & Business Strategy Assistant
Macy's
02.2020 - 01.2024
Assistant Merchandise Planner
Macy's
10.2018 - 02.2020
Omni Merchandise Assistant
Macy's
10.2015 - 10.2018
Showroom Coordinator
X'Tige PR by PoeMme
01.2013 - 03.2015
Associates in Applied Science - Fashion Merchandising & Marketing
The Art Institute of New York City