JENNIFER EVIDENTE

• Lead creative project management across all creative projects.
• Enhance communication between departments to facilitate seamless project handovers and minimize delays.
• Streamline operational processes by identifying inefficiencies and implementing effective solutions.
• Cross-functionally communicate with department leads to successfully execute each project on schedule and within the scope of work.
• Lead creative project management across all creative projects including the development of schedules, milestones, risks and resources to meet project goals.
• Collaborate and lead project planning with internal stakeholders, creative team, and external vendors.
• Implement quality control processes that ensure creative excellence, adherence to brand guidelines, and production readiness.

• Successfully led the development of over 100 plus products from concept through launch.
• Responsible for concepts, creation and implementation of the strategic vision, development and marketing of tanning and body care products in collaboration with the Director of Sales and Brand Development. This includes line planning and management, new product development, and marketing.
• Developed and executed product development for Private Label, i.e Palm Beach Tan and Kirkland Shampoo and Conditioner.
• Responsible for creative briefs and work with in-house creative, providing direction for all necessary marketing/creative packaging design and materials.
• Reviewed all designs to ensure designs are supporting brand position and meeting product development goals.
• Developed formula/marketing briefs identifying the ideal combination of fragrance, performance benefits and on-trend ingredients, specifically in the tanning and body category.

• Maintained client relationships with both the client and creative team to develop strategic, branded and consistent messaging.
  Developed creative briefs, estimates, and timelines for approval of project budgets and artwork.
• Coordinated workload, priorities and project planning with creative director and graphic designers for a deadline-driven environment.
• Negotiated timelines with clients and educate them about implications of changes to their schedules to ensure all deadlines are met.
• Created competitive analysis of new and top selling products to aid Marketing in new product launches while participating in formula development, packaging components and upcoming trends and ideas.

Coordinated all aspects of marketing and promotional materials for both domestic and Canadian markets.

• Led merchandising operations and marketing strategies of the bath and body product line for an international manufacturer and direct sales company.