Jennifer Friedman (Hlavka)
Castle Rock,CO
Summary
Highly motivated, performance-driven leader, with 14+ years of experience in education, training and development, artist engagement, field sales, account management/relationship building, and new business. I thrive in fast-paced environments and excel at empowering and motivating individuals to achieve their full potential. I am deeply rooted in the culture of Aveda while staying connected in the relevance of the industry. I relish in leading by example, sharing my passion and knowledge, however, my true love lies in cultivating others to shine brighter.
Strengths: Activator, Achiever, WOO, Positivity, Includer
Overview
19
19
years of professional experience
Work History
Aveda Technical Education Specialist
Estee Lauder Companies
Denver, CO
01.2010 - Current
- Cultivate sales through education resulting in increased revenue and brand loyalty. Collaborative partnership across all teams to ensure growth, support, and unity. Facilitate, update, streamline, and develop live/virtual education amongst professional and retail focuses. Appointed to coach, mentor and upskill new team members, Purefessionals and SDP’s. Selected to create, develop, implement, and execute multiple, large scale, multi day trainnings. Participated in multiple professional reformulations/launches which included task forces, education strategies and roll out of upskilling across the network.
Aveda Salon Development Partner
Estee Lauder Companies
Denver, CO
01.2010 - 06.2012
- Created MBR’s with accounts to review performance, identify growth opportunities and develop strategic plans. Coordinated 90-day plans to support account visits, launch sell in + merchandise. Supported events such as Earth Month, Breast Cancer Awareness and Holiday to drive sales and brand awareness. Led staff meetings to educate on retail/professional focus, ensure sell through, and cultivate artist relationships in every account. Submitted restock inventory orders to generate sales and coach on inventory levels. Developed hair color strategies for professional growth while mentoring individual stylists to achieve personal growth through retail and professional sales.
Aveda Customer Relations + Technical Support
Aveda Headquarters
Blaine, MN
03.2007 - 01.2010
- Resolved calls from consumers & technical professionals. Coached stylists virtually through technical challenges. Supported consumers with any brand related questions.
Aveda Artist & Aveda Advisor
Salon 2000 Day Spa
Eden Prairie, MN
01.2005 - 03.2007
- Stylist and Guest Services
Education
Cosmetology License - Cosmetologist
Aveda Institute Minneapolis
400 Central Ave SE Minneapolis MN 5541401-2005
Some College (No Degree) - Education | focus in Elementary Edu.
University of Missoula Montana
32 Campus Dr, Missoula, MT 59812Skills
- Deep understanding in curriculum development, adult learning, training, and coaching/mentoring
- Passionate and enthusiastic about sharing knowledge and inspiring other
- Strategic thinker with a knack for developing innovative ideas
- Proven ability to collaborate cross-functionally to achieve objectives and deliver results
- Effective in relationship building and communication skills
- Forward thinking problem solver with a passion for driving sales through education
- Dedicated to upholding the highest standards of excellence and integrity
- Demonstrated ability to inspire creativity and nurture a growth mindset
- Strong administrative skills
Accomplishments
- Technical Education Specialist of the year | 2023
Certifications
· ELC training | Habit Stacker & Time management
· Qnity
· Inspired Coaching
· Color Wise I & II
· The Facilitation Principles
· Principles of Education
· The Presentation Principles
· Presentation Advantage
· Dimensions for Professional Selling
· Fierce Conversations
· 7 habits of highly effective People
· Aveda Business College: Benchmarking for Success
Timeline
Aveda Technical Education Specialist
Estee Lauder Companies
01.2010 - Current
Aveda Salon Development Partner
Estee Lauder Companies
01.2010 - 06.2012
Aveda Customer Relations + Technical Support
Aveda Headquarters
03.2007 - 01.2010
Aveda Artist & Aveda Advisor
Salon 2000 Day Spa
01.2005 - 03.2007
Cosmetology License - Cosmetologist
Aveda Institute Minneapolis
Some College (No Degree) - Education | focus in Elementary Edu.
University of Missoula Montana