Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
AssistantManager
Jennifer Fullerton Smit

Jennifer Fullerton Smit

Petaluma,CA

Summary

Experienced professional focused on meeting or exceeding objectives seeking Marketing Advisor position. Offers advanced training and knowledge of industry best practices. Recognized for leadership, planning abilities and clear, direct communication style.

Overview

11
11
years of professional experience

Work History

Solopreneur

Breakthrough, LLC
Petaluma, CA
06.2016 - Current
  • Identified appropriate marketing channels and target customers for campaigns.
  • Developed Marketing Campaigns dependent on short and long-term goals. (Website/Funnel/Landing Page, Social Media, Email, Newsletter, Surveys, Video, and other Print Advertising.
  • Created and/or re-vitalized brands coordinating new efforts with previous materials.
  • Completed in-depth reviews of market conditions and target market preferences for services offered.
  • Monitored trends in social media, industry, and competitive landscape to create new material.
  • Researched, designed, implemented, and tracked advertising and public relations activities. (SEO and Analytics)
  • Used Adobe Creative Suite to create and distribute marketing materials for clients.
  • Directed full-cycle marketing and advertising strategies. (Miro)
  • Analyzed demographic data to determine optimal targets, messaging, and tactics for persuasion.
  • Developed team communications and information for meetings

Counselor

Family Life Center
Petaluma, CA
05.2011 - 06.2016
  • Offered guidance and advice to help cultivate self-esteem and community involvement.
  • Communicated closely with other counselors to devise programs and activities based on developmental and academic levels for more than 40 teen girls at any given time.
  • Identified risk and resiliency factors within individual youth, peer group, family, school, and community and develop strategies for intervention
  • Used cognitive behavior therapy to assist clients in recognizing and redirecting poor habits.
  • Assessed student issues pertaining to depression, anxiety, and physical abuse to resolve conflicts between students, peers, and teachers.

Education

Bachelor of Science - Sociology

University of California - Davis
Davis, CA
09.2002

Skills

  • Self-motivated professional
  • SEO and Site Analytics
  • Organization and Time Management
  • G-Suite
  • Stress Management
  • Database Skills
  • Verbal and Written Communication
  • Social and New Media
  • Adobe Creative Suite
  • Planning and Coordinating
  • Public and Media Relations
  • Developing Targeted Leads
  • Integrated Marketing

Accomplishments

  • Produced media and presented at World Unity Week (2021, 2022)
  • Presented on Global Stage advocating Life Skills for Child Development Form and Resilient Youth
  • Ambassador representing San Francisco for The Global Presence.
  • Produced media (social and video) for Global Life Skills Day (2020, 2021)

Timeline

Solopreneur

Breakthrough, LLC
06.2016 - Current

Counselor

Family Life Center
05.2011 - 06.2016

Bachelor of Science - Sociology

University of California - Davis

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Jennifer Fullerton Smit