Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Timeline
Generic

Jen Hilliard

Eugene

Summary

Experienced marketing professional with background in leading innovative marketing strategies for diverse industries. Proven success in driving brand growth and spearheading impactful campaigns that resonate with target audiences.

Demonstrated ability in team leadership and strategic planning, ensuring cohesive and results-driven marketing initiatives.


Experienced with crafting and executing comprehensive marketing strategies that align with business goals. Utilizes data-driven insights and creative approaches to drive brand recognition and customer engagement. Track record of leading cross-functional teams to deliver successful marketing campaigns and achieve measurable results.


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Overview

15
15
years of professional experience

Work History

Philanthropy & Major Gifts Officer

ShelterCare
01.2025 - Current
  • Support major gift fundraising initiatives by researching potential donors and creating targeted outreach strategies.
  • Assist in developing engaging communication materials for donor cultivation and stewardship efforts.
  • Maintain accurate records of donor interactions in customer relationship management (CRM) systems.
  • Collaborate with team members to analyze fundraising trends and identify opportunities for improvement.
  • Organize special events for major donors to foster long-term commitment to the organization''s mission
  • Participate in overall strategic planning and cross-departmental coordination.

Co-Proprietor; Director of Operations

Capitello Wines
01.2017 - 03.2025
  • Developed and implemented daily operational procedures to enhance workflow efficiency in our tasting room & winery operations.
  • Managed inventory control processes to ensure optimal stock levels and minimize waste.
  • Hired & onboarded new staff on best practices for customer service and Capitello wine product knowledge.
  • Created & led all marketing initiatives to promote business and increase customer engagement.
  • Coordinated with cross-functional teams for seamless execution of projects across various departments within the organization.
  • Negotiated with our distributors & suppliers to secure favorable terms, improving profit margins without compromising on quality standards.
  • Oversaw financial management tasks, including budgeting, forecasting, and expense tracking for optimal cost control.

National Sales & Marketing Director

Capitello Wines
11.2013 - 01.2015
  • Developed and executed national sales strategies to increase market share and drive revenue growth for our family wine brand.
  • Led cross-functional sales teams across the US to align marketing initiatives with sales objectives, enhancing overall performance.
  • Analyzed market trends and customer data to identify new opportunities for product positioning and promotion.
  • Managed relationships with key stakeholders, fostering collaboration and support for strategic initiatives.
  • Negotiated large-scale contracts with key accounts, securing long-term business partnerships and increased profit margin for our family wine brand.

Community Engagement Manager

Greenhill Humane Society
04.2010 - 08.2013
  • Developed and implemented community outreach programs to enhance engagement and awareness with our stakeholders, community members and volunteers.
  • Served as a public spokesperson at events, TV Pets of the Week, and fundraiser initiatives, articulating Greenhill's values while cultivating positive relationships with key stakeholders.
  • Analyzed feedback data to refine engagement strategies and improve program effectiveness.
  • Managed communication campaigns across various media platforms to raise awareness of Greenhill's mission.
  • Developed comprehensive training materials for staff and volunteers, ensuring consistency in program delivery across different community settings.

Education

Bachelor of Arts - Psychology & Communications, Minor in Business

UNC Chapel Hill
Chapel Hill, NC
01-1996

Skills

  • Proposal writing
  • Fundraising events
  • Strategic fundraising
  • Teamwork and collaboration
  • Customer service
  • Excellent communication
  • Reliability
  • Strategic thinking
  • Task prioritization
  • Public relations
  • Effective communications
  • Multi-channel marketing experience
  • Marketing budget management

Accomplishments

2025 nominee (Capitello) for Business of the Year from ABAE (arts & business alliance of Eugene)


Girl Scouts National Delegate , Washington DC, 2025/2026


Recipient of Volunteer Award 2018-'19 Adams Elem


Listed as "Women in Wine to Watch" Oregon Wine Press, 2015.


Affiliations

  • Eugene Ballet Board of Directors (incoming)
  • Member of Eugene & Springfield Chambers of Commerce
  • Active member of Eugene Rotary 5110
  • Active Girl Scout Troop Leader - 7 years

Timeline

Philanthropy & Major Gifts Officer

ShelterCare
01.2025 - Current

Co-Proprietor; Director of Operations

Capitello Wines
01.2017 - 03.2025

National Sales & Marketing Director

Capitello Wines
11.2013 - 01.2015

Community Engagement Manager

Greenhill Humane Society
04.2010 - 08.2013

Bachelor of Arts - Psychology & Communications, Minor in Business

UNC Chapel Hill

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