Jennifer Hsu
LOS ANGELES,California
Summary
Expert in brand storytelling. Creative and TikTok savvy social media & influencer manager with 5+ years experience creating, implementing, and optimizing social media and influencer strategy for companies and brands in the beauty industry. Well versed in social media culture. Proven track record of developing successful social media programs to produce viral content with over 30M+ views in total and 265% in follower growth.
Overview
8
8
years of professional experience
Work History
Sr. Social Media Manager
MATTER OF FACT Skincare
Los Angeles, CA
01.2023 - Current
- Played a pivotal role in launching the brand across the official website and Sephora, spearheading a comprehensive brand-building strategy. Crafted impactful narratives to shape and define the brand’s identity and point of difference.
- Strategically directed social media planning and content creation, resulting in a 52% increase in Instagram followers and a remarkable 402% growth on TikTok within a single year.
- Lead and execute influencer marketing efforts, such as seeding campaigns and paid partnerships. Achieved an overall Earned Media Value (EMV) increase of +951.8% within a year with an expanded reach of 51.4M potential customers.
- Partnered with a PR agency to identify and nurture new partners and outlets, such as publications, organizations, podcasts, etc.
- Collaborated with cross-functional teams to create cohesive messaging for targeted marketing efforts, improving audience reach by 298% on Instagram and 304% on TikTok.
- Supported in crafting marketing content such as blogs, promotional materials, and advertisements for social media, and developed insightful reports for senior leadership to inform future marketing decisions.
Sr. Social Media Manager
Peace Out Skincare
Los Angeles, CA
09.2020 - 12.2022
- Create and curate engaging, on-brand video content to use across social media platforms including TikTok, Instagram, and YouTube. Attracted Sephora to repost an organic TikTok and went viral, accumulated 1.6M+ views on @sephora's Instagram.
- Implement social media strategies that led to 265% follower growth on TikTok.
- Work with Sephora's social team to create captivating content for product launches.
- Managed all aspects of influencer campaigns, including outreach, contract negotiation and campaign tracking using GRIN and social media analytic tools to manage and track performance.
- Managed $60k influencer campaign budget which generated 3.22% IMV ROI.
- Collaborate with content creators to develop scripts for high quality, viral content.
Public Relations Executive
Sisley Paris
Taipei Taiwan
11.2017 - 07.2019
- Authored fresh and engaging press releases and prepared complete press kits.
- Managed all digital & print media, editorial, and public relations matters.
- Developed and executed social media and influencer marketing strategies for 3 different product lines: Skincare, Makeup, and Hair care.
- Grew Instagram following to 94k+ within 6 months from scratch.
- Coordinated 1-3 public relations activities monthly, including event execution.
- Tracked, measured, and analyzed all initiatives to report on media relations campaign ROI. Increased PR value by 88% in 6 months period.
Contributing Digital Editor
Cosmopolitan Magazine
Taipei, Taiwan
11.2015 - 12.2017
- Researched, wrote, and pitched online fashion, beauty, and lifestyle features daily.
- Developed social media plans, managed and updated social media content daily on Facebook and Instagram, Drove website traffic by 40% in 3 months period.
- Coordinated and communicated designer, celebrity, and industry professionals interviews and keep abreast of latest fashion trends.
Education
Bachelor of Arts - Journalism
Shih Hsin University
Associate of Arts, Professional Designation (A.A.P - Merchandising & Marketing
Fashion Institute of Design & Merchandising
Los Angeles, CASkills
- Brand building and Storytelling
- Social Media Strategy
- Analytics and Reporting
- Social Justice Advocacy
- Community Management
Languages
Chinese (Mandarin)
Native or Bilingual
Timeline
Sr. Social Media Manager
MATTER OF FACT Skincare
01.2023 - Current
Sr. Social Media Manager
Peace Out Skincare
09.2020 - 12.2022
Public Relations Executive
Sisley Paris
11.2017 - 07.2019
Contributing Digital Editor
Cosmopolitan Magazine
11.2015 - 12.2017
Bachelor of Arts - Journalism
Shih Hsin University
Associate of Arts, Professional Designation (A.A.P - Merchandising & Marketing
Fashion Institute of Design & Merchandising