JENNIFER K. IORIZZO
Tinton Falls
Summary
Results-driven Loyalty & Marketing Leader with 15+ years of experience in large-scale retail environments. Proven success developing omnichannel loyalty strategies, leading cross-functional initiatives, and partnering with vendors to drive engagement, retention, and revenue growth. Known for strategic thinking, collaborative leadership, and data-informed decision-making.
Overview
12
12
years of professional experience
Work History
Manager, Loyalty Offers
Macy's
New York
04.2019 - Current
- Develop and execute omnichannel loyalty strategies supporting over $1B in annual sales.
- Lead campaign planning, testing, and KPI analysis to optimize performance and influence future strategy.
- Built and managed vendor loyalty planning calendar, pricing structure, and standardized reporting tools.
- Pitch, onboard, and manage vendor partnerships to develop highly effective loyalty programs.
- Partner daily with data analytics, merchandising, CRM, creative, and technology teams to drive cohesive execution.
- Train, mentor, and manage a direct report, ensuring growth and performance excellence.
Merchandise Marketing Manager
Macy's
New York
06.2016 - 04.2019
- Developed omni and digital marketing strategies supporting $1B+ in annual leased business revenue.
- Analyzed campaign performance and applied insights to guide investment and optimization decisions.
- Partnered closely with vendors and cross-functional marketing teams to maximize awareness and sales impact.
- Drove storytelling strategies using key vendor styles across CRM, digital display, social, search, and direct mail.
- Collaborated with Fashion Office to support seasonal concepts and execution milestones.
Omni Assistant Buyer - Home
Macy's
New York
11.2015 - 06.2016
- Managed orders, item setup, and vendor communication for Tabletop across Macy's and Bloomingdale's.
- Developed streamlined processes improving tracking accuracy and vendor relationships.
- Supported assortment strategy, inventory health, and RTV negotiations to reduce aged inventory exposure.
Omni Assistant Buyer - Bath
Macy's
New York
10.2013 - 11.2015
- Supported $130M business across stores and digital channels.
- Executed advertising strategy including product selection, recap reporting, and vendor co-op management.
- Analyzed sales performance to drive strategy, improve margins, and reduce markdown risk.
Education
BS - Fashion Merchandising & Management
Fashion Institute of Technology
New York, NYSkills
- Customer Loyalty Strategy
- Omnichannel Marketing Campaigns
- CRM & Customer Engagement
- Vendor Partnership Management
- Marketing Analytics & KPI Optimization
- Cross-Functional Leadership
- Budget & Offer Strategy
- Project & Timeline Management
- Omnichannel strategy
- Campaign analysis
- Data analytics collaboration
- Vendor management
- Performance optimization
- Digital marketing
- Customer relationship management
- Cross-functional teamwork
- Problem solving
- Effective communication
- Decision-making
- Time management
- Data analysis
- Marketing
- Expectation setting
- Cross-functional team management
- Relationship building
- Goal setting
- Key performance indicators
- Coaching and mentoring
- Staff training and development
- Clear communication
- Policy implementation
- Work prioritization
Timeline
Manager, Loyalty Offers
Macy's
04.2019 - Current
Merchandise Marketing Manager
Macy's
06.2016 - 04.2019
Omni Assistant Buyer - Home
Macy's
11.2015 - 06.2016
Omni Assistant Buyer - Bath
Macy's
10.2013 - 11.2015
BS - Fashion Merchandising & Management
Fashion Institute of Technology