Jennifer Klausman
Richlands,NC
Summary
Senior Media Buyer with over 17 years of experience in managing multimillion-dollar advertising budgets across various platforms including broadcast, cable, radio, outdoor, and digital. Demonstrated success in media planning, negotiation, and performance optimization. Skilled in utilizing Strata/Freewheel and Comscore for effective campaign management.
Overview
31
31
years of professional experience
Work History
Senior Media Buyer
Castlebrook Media
, OH
06.2015 - Current
- Strategize and execute multi-channel media buys across 15 DMAs, overseeing multimillion-dollar budgets, leading high-profile sports placements with Fox Sports and teams like the Cleveland Cavaliers, and negotiating optimal rates to maximize ROI.
Media Buyer
American Freight, Inc.
01.2015 - 07.2015
- Planned and executed broadcast, radio, outdoor, and cable media campaigns, leveraging research tools to optimize placements and collaborating with vendors and internal teams to maintain consistent brand messaging.
Senior Media Buyer
Safe Auto Insurance Company
07.2004 - 10.2014
- Managed media buys across 30 U.S. markets with a $30M budget, increasing growth by 10% in key DMAs through strategic placements across TV, radio, and cable, negotiating sports buys with Fox Sports and local teams, and optimizing performance using data-driven insights.
Media Buyer / Administrative Assistant
Nationwide Warehouses
01.1995 - 01.2001
- Supported media buying operations using Strata/Freewheel software while also cross-trained in property management and serving as executive receptionist to ensure operational flexibility.
Education
B.S. - Business Administration
Colorado Technical University
CO01.2012
Skills
- Media planning and buying
- Audience targeting
- Media software proficiency
- Contract negotiation
- Budget management
- Market research
- Strata and Freewheel expertise
- Comscore analysis
- Cross-platform buying
- Time management
- Client communication
- Negotiation skills
- Ad placement optimization
- Attention to detail
- Effective communication
- Campaign tracking
Timeline
Senior Media Buyer
Castlebrook Media
06.2015 - Current
Media Buyer
American Freight, Inc.
01.2015 - 07.2015
Senior Media Buyer
Safe Auto Insurance Company
07.2004 - 10.2014
Media Buyer / Administrative Assistant
Nationwide Warehouses
01.1995 - 01.2001
B.S. - Business Administration
Colorado Technical University