Hi, I’m
Jennifer Lassi
Denton,TX
Summary
Highly skilled professional with sixteen years of experience in marketing operations, CRM and Demand Gen. Strong creative and analytical skills. Innovative team player with an eye for detail.
Overview
16
years of professional experience
1
Certification
Work History
Verizon
DIGITAL MARKETING- SENIOR MANAGER
12.2023 - Current
Job overview
- Managed events email marketing for Enterprise, Mid Market, and SMB live events, trade shows, and webinars generating over $7M in closed sales and over $142M in potential revenue YTD 2024
- Created templates and tokenized programs in Marketo for live events, trade shows, and webinars
- Designed reporting for events team senior leadership
- Implemented and developed operational standards, policies and procedures
- Developed and implemented new processes to improve organizational efficiency and productivity
Verizon
MANAGER - MARKETING
11.2015 - 12.2023
Job overview
- Streamlined CRM and Demand Gen programs to standardize and simplify email marketing support for live events, trade shows, and webinars in the Enterprise, Mid Markets, and SMB channels
- Project manage implementations of strategic enterprise accounts from pre-contract to first bill presentment
- Manage complex or unique Area strategic B2B account-related programs and initiatives to help drive subscriber growth and activity
- Designed and managed weekly Area B2B Operations Newsletter.
Verizon
MANAGER - SALES OPERATIONS
12.2008 - 11.2015
Job overview
- Ownership of Demand Gen SMB activities for pricing, promos, and mobility
- Base Strategy, Marketing, Sales project and program support for B2B Sales across 12 states
- Project management of large base initiatives including platform and network migrations.
- Developed detailed plans based on broad guidance and direction
- Defined clear targets and objectives and communicated to other team members
Verizon
Prior Roles
Job overview
- Manager - Customer Service Projects
- Associate Director - Wholesale Distribution
- Manager - Wholesale Distribution
- Supervisor - Wholesale Distribution
- Supervisor - Credit, Activations, and Telephone Number Inventory
- Team Leader - Acct Receivable and Credit/Activations
- Senior Credit Associate / Credit Associate
Education
Albion CollegeAlbion, MI
Bachelor of Arts
1990
Skills
- Digital Marketing
- Marketing Automation
- Adobe Marketo Practitioner
- Proficient in Google and Microsoft Office Suites
- Project Management
- Problem-Solving
- Strong analytical skills
- Experienced leader managing local and remote direct and indirect reports
- Staff Development
- Performance Management
- Contract Negotiation and Management
- Retail management experience
Certification
- Adobe Certified Expert: Marketo Engage Business Practitioner, 10/20/2023 - 10/20/2025
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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