JENNIFER L. FLOYD
Mooresville,NC
Summary
Experienced in project management, directing creative initiatives, and leading teams in media content production. Utilizes strong organizational and communication skills for smooth workflows. Proven track record of delivering successful projects on time and within budget, showcasing leadership in both creative and logistical aspects. Demonstrated expertise in project management and effective communication techniques.
Overview
17
17
years of professional experience
Work History
Photo Producer
Lowes
Mooresville, NC
10.2019 - Current
- Developed production concepts and devised creative scenarios for the execution and file delivery of over 40+ projects
- Implemented an intake process for internal partners to submit photography request to the team
- Led brainstorming sessions with creative teams to develop unique story concepts that resonated with target audiences.
- Collaborate with Art Directors, Designers and Studios to execute full photography productions
- Spearheaded creative meetings, aligning team efforts with project vision.
- Assisted with maintaining the budget quarterly as well as keeping each project on track to not go over budget
- Helped to provide efficiencies on larger project initiatives
- Reviewed different and Photo production and CGI production companies for continued use and prospect new studios for future use
- Developed schedules for production, editing, and duplication for timely delivery.
- Coordinated logistics, schedules, and talent management for smooth production flow and optimal results.
- Conducted thorough pre-production planning sessions, ensuring all stakeholders were aligned on project objectives and timelines.
Photography Coordinator
Lowes
Mooresville, NC
02.2019 - 10.2019
Advertising Content Management
PureRED
Mooresville, NC
04.2014 - 02.2019
- Company Overview: Lowe’s Home Improvement Account
- Execute photography orders for tabloid and special projects
- Maintain constant communication with vendors, merchants, marketing, creative teams, studios, and illustrators, to ensure photography is correct and timelines are being met
- Main point person and assisted with establishment of the CGI process with Lowe’s
- Execute documents and gather files to be sent to House of Blue Beans
- Self-manage project expectations and due dates
- Utilize Lowe’s Enterprise Digital Asset Management (EDAM) system, ingesting, updating, expiring, and verifying images for Lowe’s use among all their various media outlets
- Lowe’s Home Improvement Account
- Self-motivated, with a strong sense of personal responsibility.
- Skilled at working independently and collaboratively in a team environment.
- Worked effectively in fast-paced environments.
- Proven ability to learn quickly and adapt to new situations.
- Excellent communication skills, both verbal and written.
- Paid attention to detail while completing assignments.
Account Executive
PureRED
Mooresville, NC
02.2009 - 04.2014
- Execute changes supplied by merchandising, marketing and pricing departments
- Utilize Lowe’s EDAM system for assigning corporate logos, messaging, credit, legalese and other assets, such as disclaimers
- Train new Account Executives on process, Advertising Production System (APS) and EDAM
- Accountable for duties such as pulling and uploading marketing planning reports into APS, setting up calculators, performing non-stock and utilize AST schedules to confirm tabloid date
- Assisted on Michael’s account during reorganization at San Francisco, CA location
- Proofread pages to fact sheets, pricing grids and InMotion comments
- Assisted and setup a major grocery account, Super Value at Philadelphia, PA location
- Performed Production work, executed changes, assigned images and made corrections on pages in Adobe Illustrator
- Proofed tabloid pages and marked up corrections that were directed by the merchants and corporate office
- Lowe’s Home Improvement Account
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
Pre-press Technician
PureRED
Mooresville, NC
09.2008 - 02.2009
- Company Overview: Lowe’s Home Improvement Account
- Execute photography orders for tabloid and special projects
- Utilized Quark Xpress and Adobe Photoshop to make final corrections to electric files received from account executives
- Processed files through Flight Check Professional
- Confirmed all images were CMYK, correctly linked and were size appropriate
- Developed price versioned files by linking pricing xml files provided from the client to the electronic version of each page
- Lowe’s Home Improvement Account
Education
B.F.A. - Graphic Design
Western Carolina University
Cullowhee, NC05.2007
Skills
- Production scheduling
- Adobe Creative Suites
- Teamwork and collaboration
- Relationship building
- Macintosh Systems
- Strong graphic and visual sense
- Microsoft Office
- Project management
- Content production
- Outlook
- Project coordination
- Concept development
Other Experience And Skills
- Co-designed an award winning logo for Building Future Builders (Asheville, NC)
- Proficient in Creative Suites, Adobe Illustrator, Photoshop, InDesign and Quark
- Experienced in Macintosh computer systems
- Proficient in Microsoft Office (Word, Excel, PowerPoint and Outlook)
Internship
Discovery Place, Charlotte, NC, Graphic Designer, 01/01/07, 04/01/07
Timeline
Photo Producer
Lowes
10.2019 - Current
Photography Coordinator
Lowes
02.2019 - 10.2019
Advertising Content Management
PureRED
04.2014 - 02.2019
Account Executive
PureRED
02.2009 - 04.2014
Pre-press Technician
PureRED
09.2008 - 02.2009
B.F.A. - Graphic Design
Western Carolina University
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