Jennifer L. Goupil
Seattle,WA
Summary
Dynamic Event Project Manager with a proven track record, excelling in strategic planning and brand management. Expert in enhancing customer engagement and driving business growth, demonstrated by a 22% increase in in-store interactions. Skilled in budget management and fostering vendor relationships, delivering exceptional event experiences for top-tier clients.
Overview
15
15
years of professional experience
Work History
Event Project Manager
JLG Event Management LLC
01.2020 - Current
- Coordinated and directed strategic events for key business partners, enhancing client relationships and engagement.
- Managed relationships with key clients, including Microsoft, REI, Brooks Running, and Tableau.
- Directed logistics for mid-size Tableau global marketing conference in Seattle, achieving 100% event space utilization within hotel venue.
- Managed food and beverage, logistics, budget, production scheduling, space planning, transportation, hotel blocks, and content/speaker management.
- Managed food and beverage administration at a marquee Microsoft technical event in Seattle, overseeing daily minimums and maintaining budget within 5% margin.
- Sat on multidisciplinary teams as well as independently directed for logistics, planning, and management of large-to-medium scale client events
- Project Management consultant for Sound Planning working on a variety of programs providing full-service event management.
- Key clients included Microsoft, REI, Brooks Running, and Tableau, delivering tailored event experiences.
MARKETING MANAGER, AMAZON POP-UPS
AMAZON.COM
Seattle, USA
01.2017 - 01.2018
- Created strategic marketing initiatives as inaugural marketing manager for Amazon Pop-Ups team.
- Executed digital advertising, product launches, and promotional events to drive customer engagement.
- Increased in-store customer engagement by 22% through targeted social media campaigns.
- Achieved 10% sales growth at Pop-Up Kohl's locations through Amazon Pop-Up/Kohl’s Return Center campaign.
- Planned lead marketing calendar, produced creative content, and executed social media strategies.
- Directed promotional activities to enhance interactive retail customer experiences.
- Cultivated strong relationships with customers, affiliates, and vendors to enhance collaboration.
- Utilized web and marketing analytics to assess trends and evaluate content effectiveness.
GLOBAL ENTERPRISE PROGRAM MANAGER, WEB SERVICES
AMAZON.COM
Seattle, USA
01.2015 - 01.2017
- Managed the event project for the Global Enterprise Summit, Customer Advisory Board, CIO Advisory Board, and AWS Executive Speakers Bureau, delivering an exceptional customer experience through brand consistency, efficient content delivery, and creation of event process playbooks.
- Coordinated key aspects of annual re:Invent Conference for AWS global cloud computing community, directing CIO Advisory Council to ensure alignment with event objectives.
- Improved process for assigning AWS Executive Speakers, reducing fulfilment time by 50%.
- Identified budget efficiencies in the Customer Advisory Board program, saving $5K in event expenses.
- Oversaw New Guest Experience at 2017 re:Invent Conference, increasing customer engagement at Opening Night event by 5%.
- Developed and managed strategic event programs that enhanced brand awareness and supported corporate vendor management through effective onsite event and logistics coordination.
- Launched lead generation campaigns to drive event attendance, utilizing email marketing and social media.
- Prepared post-event reports and actionable recommendations based on event analytics to optimize future events and campaigns.
CAMPUS MARKETING MANAGER, AMAZON CAMPUS
AMAZON.COM
Seattle, USA
01.2014 - 01.2015
- Directed offline event marketing strategy for Amazon Campus launch at Purdue University and University of California Davis, leveraging onsite events, digital signage, Pandora radio ads, and posters to enhance brand visibility.
- Increased customer engagement by 40% through promotion of Amazon's first offline event.
- Recruited and managed student brand ambassadors to sustain campus event marketing efforts, driving consistent engagement with target audience.
- Conducted contract negotiations with third-party marketing agency to streamline programming and reduce annual operating expenses.
- Developed customized intake form to streamline ordering process, enhancing customer experience and operational efficiency.
ON-CAMPUS MARKETING MANAGER
AMAZON.COM
Seattle, USA
01.2013 - 01.2014
- Increased annual textbook sales by 23% and Amazon Student memberships by 20% through on-campus promotions.
- Expanded brand engagement by 50% through on-campus marketing programs and events.
- Managed operations and logistics of promotional events, recruiting and training 50+ brand ambassadors, overseeing inventory management, and executing social media promotions.
- Planned and facilitated on-campus marketing events to increase Amazon brand awareness, generate student memberships, and drive textbook sales.
- Collaborated with campus stakeholders to promote campaigns and ensure adequate staffing for events.
- Managed $500,000 promotional supplies budget, creating efficiencies in bulk ordering and operations.
- Reduced promotional item spending by 10% annually through strategic budgetary management.
- Customized inventory management system, streamlining processing of promotional item orders.
SALES & MARKETING COORDINATOR
CANINE HARDWARE, INC.
Seattle, USA
01.2011 - 01.2014
- Achieved 22% year-over-year growth in dealer sales through streamlined account setup and order processing.
- Oversaw sales and marketing operations, improving customer relations, strategy development, inventory planning, and project management.
- Developed effective marketing strategies that positioned company favorably for acquisition by Petmate.
- Attended national trade shows to develop new business opportunities and generate leads.
- Managed key national accounts, providing customer support through CRM database monitoring.
- Analyzed data and generated reports to inform and refine corporate sales strategy.
Education
Bachelor of Arts - Psychology
UNIVERSITY OF WASHINGTON
Seattle, WASkills
- Event planning and logistics
- Marketing and promotion
- Brand management
- Digital marketing
- Business development
- Strategic planning
- Vendor management
- Budgeting
- Process improvement
- Data analysis
- Customer service
Technological Proficiencies
- Microsoft (Word, Excel, Outlook, PowerPoint, Visio, Retail Management System)
- BusinessWorks
- Raisers Edge
- ACT
- Gemini
Timeline
Event Project Manager
JLG Event Management LLC
01.2020 - Current
MARKETING MANAGER, AMAZON POP-UPS
AMAZON.COM
01.2017 - 01.2018
GLOBAL ENTERPRISE PROGRAM MANAGER, WEB SERVICES
AMAZON.COM
01.2015 - 01.2017
CAMPUS MARKETING MANAGER, AMAZON CAMPUS
AMAZON.COM
01.2014 - 01.2015
ON-CAMPUS MARKETING MANAGER
AMAZON.COM
01.2013 - 01.2014
SALES & MARKETING COORDINATOR
CANINE HARDWARE, INC.
01.2011 - 01.2014
Bachelor of Arts - Psychology
UNIVERSITY OF WASHINGTON